Next Monday, the ABC figures for the last semester will show that the combined circulation for The Miami Herald and Nuevo Herald has declined daily and Sunday about 8.4% and 12.3%, respectively.
As of 2004, The Herald was the country’s 24th-largest newspaper, with a Sunday circulation of 447,326.
Today it’s the 32nd in the same raking, selling more than 100,000 copies less on Sundays than three years ago.
Once one of the 10 best newspapers of the U.S., now The Herald is one of the most problematic newspapers in the country.
Because it has been:
Unable to control the damage of the “I don’t believe The Miami Herald!” campaign.
Unable to connect with the large latino community.
Unable to become the U.S. paper for Latin America.
Unable to exploit its newspaper monopoly.
Unable to lead the Cuban community.
Unable to grow in a booming market.
Unable to stop the circulation decline.
Unable to stop the advertising decline.
Unable to develop a succesful internet strategy.
The Miami Herald was the flagship of the Knight-Ridder group.
Now McClatchy has a problem.
A big and expensive one.