Archive for the 'el-mundo' Category

CLONE JOURNALISM

They are big competitors in the Spanish newspaper market.
But last Sunday they reacted with the same thinking, the same news agenda, the same picture and the same design.
Welcome to the clone journalism club!
UPDATE: Well, Nacho said that I was cloning his blog, and he is right and deserves the credit.

PUBLICO, A DEAD BODY?

UPDATE (October 16):
I am in Madrid.
My hotel is in the centric Gran Via.
Three newsstands around 6 PM:
Two or three El Pais, El Mundo and ABC at each of them.
And 20-25 Publicos.
The three vendors agree:
We sell one Publico for each El Pais.
Not very good news for the new national Spanish newspaper.
I don’t know about Publico’s business [...]

A NEWSSTAND VERDICT FOR PUBLICO

When I arrived in Barcelona (Spain) on Thursday night, I went to the first newsstand at the airport on my way to get a taxi.
The rack of newspapers was almost empty.
It was 9 pm.
No La Vanguardia.
No El Periodico.
Two Avui.
No El Mundo.
No El Pais.
No ABC.
Three La Razon.
Twenty Publico!
Publico is the new national newspaper launched a few [...]

MORE WORLD DESIGN AWARDS FOR EL ECONOMISTA AND EXPRESO

Next week in Boston (USA), El Economista and Expresso will get several world design awards.
And today, the judges of the ÑHO4, the annual competition for the best newspaper design in Spain and Portugal, announced that El Economista and Expresso have won many new awards.
El Economista is the best-designed Spanish newspaper of the year for the [...]

I WORRY ABOUT… MORE NOW THAN I DO ABOUT…

Last week, Time Warner Chairman-CEO Richard D. Parsons, who told a media conference audience in London:
“I’m going to say something I shouldn’t say.
I worry about CNN more now than I do about CNN.com.”
Well…
Let me say in the same way that:
I worry about The New York Times more now than I do about nytimes.com
I [...]

BIG ADS ON SPANISH FRONT PAGES

It is a national 50-day advertising campaign.
Started today.
El Pais, El Mundo and Expansion published a smaller version of the same ad.
In La Vanguardia, ABC, El Periodico and other newspapers, the ACCIONA ads were bigger.
ACCIONA is a Spanish company investing and doing business in the green energy sector.
The ad today was a celebration of [...]

EL PAIS.COM GETS BETTER THAN EVER

elmundo.es is the world leading Spanish speaking news web site but now elpais.com launches a new design that is big, clean, clear and easy to navegate.


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