Tomorrow, the leading newspaper of Funchal (Madeira), Diario de Noticias, launches its new editorial and graphic formula.

The Blandy family, which also produces some of Madeira’s best wines, and ControlInveste Media run this newspaper with style, passion and strong community-oriented news policies.

During the last nine months, a team of INNOVATION consultants (Carlos Soria, Guillermo Nagore, Eduardo Tessler, Ricardo Chaves, Decio Trujilo and Marta Botero) have been working on these changes under the leadership of Diario de Noticias president Michael Blandy and general manager Jose Bettencourt da Camara.

Dramatic and innovative changes for a regional newspaper.

Diario de Noticias is a striking case that shows how a quality, independent, regional newspaper can have one of the highest penetration rates of the Portuguese press.

Today I will show you today some of our prototypes, and tomorrow you will see the first real pages.

Guillermo Nagore, our New York-based design consultant, has been the force behind many of these new graphic concepts.

Jeff Jarvis has been in Germany consulting for Burda and he is very impressed by the quality of their young interns:

I’ve been told that the secret to MTV’s success is that it is reallly run by its interns.

Having interns and giving them the respect to both train them and listen to them is vital today for the obvious reason:

They understand the future better than the rest of us.

More than that, they are the future.

Reading Tina Brown’s latest book (The Diana Chronicles) during the last few days, she is described with this first line:

Tina Brown was twenty-five when she became editor-in-chief of The Tatler, reviving the nearly defunct 270 year sold magazine.

Well… our president, Carlos Soria, became the youngest media CEO in Spain when he was less than 26 year old, and since then he always tells us:

“Let’s always give great challenges and opportunities to young people, as soon as possible.”

INNOVATION has today a new generation of young consultants like Guillermo Nagore in New York, Carlo Campos, Jose Antonio Ferris, Ismael Nafria, Pablo Ramirez, Pablo Errea, Jorge Heili, and Daniel Lozano in Madrid, Gabriel Sama in San Antonio, Sophie Bougneres in France, Chiqui Esteban in Cadiz, Denny Brack in Washington D.C., Eduardo Tessler in Brazil, Christian Oliver in Atlanta, Javier Errea in Pamplona, David LaFontaine and Janine Warner in Los Angeles, Felipe Lamus in Chapel Hill, or Al Trivino, Michael Agar, Robin Gould, Guy Smith, Rob Beynon, and Juan Senor in London who are good examples of this policy of hiring the best of the best.

They are the future of INNOVATION.