THE NEW DIARIO DE NOTICIAS IN MADEIRA (5)

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Cristiano Ronaldo sells.

Babies sell.

Content-driven redesigns sell.

I am leaving Funchal this afternoon, and the number 1 of the new Diario de Noticias is sold out.

No papers dowtown.

No papers at the airport.

No papers in the newsroom of Diario de Noticias.

Everybody watend to keep extra copies of this collector’s issue and the last to arrive found that no more copies were available in the Diario de Noticias’ main headquarters.

A few copies were still at the printing facility.

Perhaps I will get some extra copies during my connecting flight in Lisbon.

The first reactions from readers are very interesting:

The new Diario de Noticias is clean, well-organized and easy to read …

My feeling is that the new typography is working very well.

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Guillermo Nagore, who has a very strong book and magazine design background, has used these fonts:

Nameplate and navigation: Scout and Scout Condensed (Font Bureau). They were created for Entertainment Weekly but now are available, and Diario de Noticias is probably the first newspaper to use them.

Headlines: Miller Headline (Font Bureau). The paper had an older Miller before and keeping the Miller style makes the transition easier for readers.

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Copy text: Mercury News (Hoefler and Frere-Jones)

Typography for the EXTRA magazine: Dispatch (Font Bureau).

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Very elegant typography.

For a clean, not dirty, design.

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THE NEW DIARIO DE NOTICIAS IN MADEIRA (4)

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Deadline time in Funchal.

With exclusive news about the local hero, Ronaldo!

This is how tomorrow’s front page will look with the new editorial and graphic formula for Diario de Noticias.

Rodrigo Boudrinho, art director of Diario de Noticias, and INNOVATION’s Guillermo Nagore working during the final minutes before tomorrow’s edition.

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Luis Calisto, the editor, and Michael Blandy, the president of the paper, looking at the final pages.
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Michael Blandy with Guillermo Nagore, Marta Botero and Carlos Soria.
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Diario de Noticias has a new nameplate that this morning was turned into big pieces of chocolate as a sweet gift to follow the presentation of the new paper for more than 200 of Madeira’s VIPs.

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THE NEW DIARIO DE NOTICIAS IN MADEIRA (3)

These are some Guillermo Nagore/INNOVATION prototypes of EXTRA, a new Thursday weekend city guide; and MAIS, a new Sunday magazine for Diario de Noticias.

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THE NEW DIARIO DE NOTICIAS IN MADEIRA (2)

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Tomorrow, the leading newspaper of Funchal (Madeira), Diario de Noticias, launches its new editorial and graphic formula.

The Blandy family, which also produces some of Madeira’s best wines, and ControlInveste Media run this newspaper with style, passion and strong community-oriented news policies.

During the last nine months, a team of INNOVATION consultants (Carlos Soria, Guillermo Nagore, Eduardo Tessler, Ricardo Chaves, Decio Trujilo and Marta Botero) have been working on these changes under the leadership of Diario de Noticias president Michael Blandy and general manager Jose Bettencourt da Camara.

Dramatic and innovative changes for a regional newspaper.

Diario de Noticias is a striking case that shows how a quality, independent, regional newspaper can have one of the highest penetration rates of the Portuguese press.

Today I will show you today some of our prototypes, and tomorrow you will see the first real pages.

Guillermo Nagore, our New York-based design consultant, has been the force behind many of these new graphic concepts.

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THE NEW DIARIO DE NOTICIAS IN FUNCHAL, MADEIRA (1)

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This is today’s front page of Diario de Noticias, the leading paper of Funchal, Madeira, Portugal.

INNOVATION has been working for more than a year with the local team of directors and editors of this newspaper and next week, Diario de Noticias will present its new editorial and graphic design.

Guillermo Nagore (New York) is the INNOVATION consultant behind the graphic change.

Carlos Soria (Spain), Eduardo Tessler (Brazil) and Marta Botero (Colombia) developed the new editorial and newsroom managent models.

You will see here in a few days the new and improved Diario de Noticias, a family-owned newspaper celebrating 130 years.

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