A brilliant design parody of a VOGUE magazine without ads.
The reality is quite different.
Vogue is fat.
Vogue is difficult not only to read but just to look at.
Vogue becomes a coffee table book every month.
Too much for too little.
The new graphic model of Eleftheros Tipos is able to display photos like this one (in today’s paper).
Our editorial and graphic redesign of the leading news magazine in Portugal is going very well.
The new look of VISAO was developed by INNOVATION consultant Guillermo Nagore in New York.
The infographics were improved under the direction of INNOVATION consultant Michael Agar in London.
They and the whole INNOVATION team for this project are more than happy.
The editor, Pedro Camacho, and the art director, Vasco Ferreira, are leading a magazine revolution in Lisbon.
Doing a serious, quality news magazine online and offline..
Doing Journalism.
Visual Journalism 101.
Selling more copies.
Selling more advertising.
See some pages from the new VISAO:
Some excellent pages from today’s edition.
A great front page.
The new ET is getting better and better reactions from readers and advertisers.
The circulation is up.
The advertising is up.
After many years of decline, ET is becoming a leading player again.
The Greek market needed a new kind of newspaper.
Different.
Compelling.
Attractive.
Well-designed.
And well-printed.
The newsroom of Eleftheros Tipos is doing a first-class job.
Congratulations!
See all the pages in their pdfViewer.
Two great front pages from two different editions of the same paper.
This is serious stuff.
Brilliant design.
Brilliant illustrations.
Brilliant marketing.
That’s why this quality, popular Austrian newspaper is so successful.
Because they pay attention to women.
And to young people.
It’s as simple as that.
Try to find similar front pages around the world …
… you won’t.
So… let´s not blame TV, Internet or MySpace.
They are not killing us.
We are.
Well… another example of clone journalism.
In Rio and Sao Paulo, Brazil.
The same front page.
Design.
Photo.
Headline.
Size.
Format.
Not the best way to be different.
Unique.
Necessary.
Innovative.
But followiung the same steps…
While The Independent played the typography card today, The Guardian and The Daily Telegraph played the big picture one.
In both cases, good pictures, good cropping and good front page design.
I am in Spain for a few hours.
With Carlo Campo, publisher of LATINO, I went to Burgos where today and tomorrow the Spanish Chapter of the Society of Newspaper Design (SND) has its third annual congress about the best Spanish and Portuguese Newspaper Design.
They presented the annual awards and a compact but very rich and well designed “graphic annual” with all the winners.
Get it (30 euros) at the SND-E website, and you will see a great panorama.
As I was the first president and founder of the Spanish Chapter of the SND (Javier Errea, an INNOVATION Consultant is now the current president and the force behind this contest), I told the very young audience that in the past newspaper designers, photographers, illustrators and infographists were very important “agents of change” and that , in my opinion, they are now part of the problem.
I see, more and more, that the new “agents of change” are the online journalists.
Well, I don’t see why “visual journalists” can not be again part of the solution.
They must.
And they will be, for sure.
