WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

The Financial Times is not doing very well.

As I said before, FT has to become a compact paper: berliner or tabloid, but compact.

Easy to read.

Easy to handle.

Can you imagine The Economist as a broadsheet?

No.

But not everthing is going wrong — at least they are doing great ads about the British pink financial paper.

(Click on the ads to see them bigger)

Here it is.

One section.

One magazine.

One pound.

And a good slogan:

Everything you need on a Sunday.

Nothing you don’t.

Brilliant.

Different.

Risky.

Against the multi-section, multi-magazine tradition of British newspapers.

Roy Greensland says that it is going to be a dissaster.

Well… I am not so sure.

The question is not fat or thin.

But fiber.

And I see a lot of fat in newspapers from Monday to Sunday.

I wish all the best to the new Independent on Sunday.

Less is not more, but better.

Quantity vs. Quality.

That is the name of the game.