iPHONE: THE MARKET HAS SPOKEN

Files under Apple, Audiences, Communities, Newspapers, Readers, iPhone, multimedia content, multimedia platforms, shares | Oct 1st

apple-phone.jpg

The shares of Apple are up 26% since iPhone launched.

So, the market has spoken.

Newspapers need to find a way to migrate content to this new multimedia platform.

Text, sound and video.

For our readers.

Our audiences.

Our communities.



1 Comment »

RHE DAILY TELEGRAPH: INSIDE AND ONLINE

Files under Audiences, Communities, Inside, ONLINE, Readers, The new Daily Telegraph | Jun 1st

uk_dt.jpg

This is an interesting front page trend.

The new Daily Telegraph promotes its main stories inside the paper and online.

See the RED labels.

See the LISTEN one.

See the INSIDE ones.

See the ONLINE ones.

And create your own blog.

Well…now more than ever, they are dealing not just with print readers.

Audiences.

Communities.



No Comments »