Facebook is not another Google is a great column by John Naughton.
I was very impressed by the news about Facebook and then I asked our expert, Christian Oliver, and he responded like John Naughton:
Nothing beats meeting people…
I am glad to be in agreement with our British colleague.
And against the current opinion trend.
Jeff Jarvis has been in Germany consulting for Burda and he is very impressed by the quality of their young interns:
I’ve been told that the secret to MTV’s success is that it is reallly run by its interns.
Having interns and giving them the respect to both train them and listen to them is vital today for the obvious reason:
They understand the future better than the rest of us.
More than that, they are the future.
Reading Tina Brown’s latest book (The Diana Chronicles) during the last few days, she is described with this first line:
Tina Brown was twenty-five when she became editor-in-chief of The Tatler, reviving the nearly defunct 270 year sold magazine.
Well… our president, Carlos Soria, became the youngest media CEO in Spain when he was less than 26 year old, and since then he always tells us:
“Let’s always give great challenges and opportunities to young people, as soon as possible.”
INNOVATION has today a new generation of young consultants like Guillermo Nagore in New York, Carlo Campos, Jose Antonio Ferris, Ismael Nafria, Pablo Ramirez, Pablo Errea, Jorge Heili, and Daniel Lozano in Madrid, Gabriel Sama in San Antonio, Sophie Bougneres in France, Chiqui Esteban in Cadiz, Denny Brack in Washington D.C., Eduardo Tessler in Brazil, Christian Oliver in Atlanta, Javier Errea in Pamplona, David LaFontaine and Janine Warner in Los Angeles, Felipe Lamus in Chapel Hill, or Al Trivino, Michael Agar, Robin Gould, Guy Smith, Rob Beynon, and Juan Senor in London who are good examples of this policy of hiring the best of the best.
They are the future of INNOVATION.
In Atlanta, Christian Oliver was INNOVATION’s first consultant to get one!
How was it?
This was his Apple iPhone experience:
I got my iPhone.
Yes, I stood in line but only for an hour.
I must say, even if the phone sucks, I take my hat off to the execution.
I have never seen a better product release in my life and for that matter, never heard of anything like it.
Apple did an incredible job in organizing this.
I arrived to Lenox at 5 p.m. with Vanessa and the line was huge!
I though that maybe they would run out of phones.
Pretty soon Apple people started walking down the line and gently explained how the process would work.
Kudos.
Later on they started distributing water.
More Kudos.
When the store opened at 6 there was a loud cheer from the crowd.
Then the line started moving REALLY FAST.
In less than 15 minutes almost half the queue had gone by.
I entered the Apple store at almost 6:45.
There were Apple staff applauding each group that entered.
You could take all the time you wanted playing with the phones and then go to a second line to buy them.
After buying the phone one could buy the accessories.
They had MANY accessories, including some of the coolest Bluetooth handsfree devices I’ve seen.
I left happy with my bag and even happier with the experience.
I’m a proud shareholder!
At home I opened the iPhone.
Incredible packaging, as usual.
Connected it to iTunes and in less than 10 minutes everything was working and I was making calls with the same number.
NEVER EVER before has buying a phone been such an easy experience.
THIS IS HOW EVERYTHING SHOULD BE DONE.
Any business that achieved this is meant for success.
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