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	<title>WHAT&#039;S NEXT: INNOVATIONS IN NEWSPAPERS &#187; &#8220;Caviar Journalism&#8221;</title>
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	<link>http://www.innovationsinnewspapers.com</link>
	<description>BY JUAN ANTONIO GINER, PRESIDENT AND FOUNDER OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP. LONDON.</description>
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		<title>THE NEW DIARI DE BALEARS: WILD IDEAS AND CAVIAR JOURNALISM (3)</title>
		<link>http://www.innovationsinnewspapers.com/index.php/2008/05/22/the-new-diari-de-balears-wild-ideas-in-majorca-3/</link>
		<comments>http://www.innovationsinnewspapers.com/index.php/2008/05/22/the-new-diari-de-balears-wild-ideas-in-majorca-3/#comments</comments>
		<pubDate>Thu, 22 May 2008 13:04:43 +0000</pubDate>
		<dc:creator>Juan Antonio Giner</dc:creator>
				<category><![CDATA["Caviar Journalism"]]></category>
		<category><![CDATA[General]]></category>

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		<guid isPermaLink="false">http://www.innovationsinnewspapers.com/?p=5663</guid>
		<description><![CDATA[I have gotten several messages asking the same question: Why can&#8217;t we do this in the USA? Well, if an under-6,000-circulation Catalan newspaper can do it, we can too. What we need are: Editors and publishers ready to break the rules. Newsrooms ready to embrace change in a big way. And readers and advertisers ready [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba0011.jpg"><img class="alignnone size-full wp-image-5666" title="db2dba0011" src="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba0011.jpg" alt="" width="500" height="655" /></a>I have gotten several messages asking the same question:</p>
<p>Why can&#8217;t we do this in the USA?</p>
<p>Well, if an under-6,000-circulation Catalan newspaper can do it, we can too.</p>
<p>What we need are:</p>
<p>Editors and publishers ready to break the rules.</p>
<p>Newsrooms ready to embrace change in a big way.</p>
<p>And readers and advertisers ready to support and enjoy WILD IDEAS.</p>
<p>Yes, WILD IDEAS.</p>
<p>Like these recent pages:</p>
<p><a href="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba005.jpg"><img class="alignnone size-full wp-image-5667" title="db2dba005" src="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba005.jpg" alt="" width="500" height="655" /></a><a href="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba021.jpg"><img class="alignnone size-full wp-image-5668" title="db2dba021" src="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba021.jpg" alt="" width="500" height="655" /></a><a href="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba031.jpg"><img class="alignnone size-full wp-image-5669" title="db2dba031" src="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba031.jpg" alt="" width="500" height="655" /></a><a href="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba037.jpg"><img class="alignnone size-full wp-image-5670" title="db2dba037" src="http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2008/05/db2dba037.jpg" alt="" width="500" height="655" /></a></p>
<p>And a small, but very important, detail:</p>
<p>This is another example not only of WILD IDEAS in action, but also of CAVIAR JOURNALISM.</p>
<p>The pictures and the cropping are great, but the captions are the best: mini, opinionated blocks that make the image, page and design relevant.</p>
<p>It&#8217;s not what you show, but what you say with images, words and ideas.</p>
<p>WILD IDEAS+CAVIAR JOURNALISM!</p>
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