WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

First data: 10,000 iPhones sold in Germany on the first day.

More or less the same numbers are expected from the UK.

The same lines and expectation as in the USA, but not the same price:

USA: $399

UK: $568 (260 GBP)

Germany: $587 (399 Euro)

UPDATE:

“Police warned owners of Apple’s new iPhone yesterday to hide the handsets in public amid fears that they could be the target of muggers,” Nicole Martin reported yesterdasy for The Daily Telegraph.

“Scotland Yard believes that high-value handsets are the driving force behind street robberies, especially among young people.”

(First pictures from Flickr)

Wait until tomorrow and the weekend.

This is going to be the biggest ever free ad campaign for a well-known brand.

A case-study for marketing experts.