Advertising Age | WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

AL NEUHARTH ON MURDOCH AND THE BANCROFT FAMILY

Files under Advertising Age, Al Neuharth, Bancroft Family, Dow Jones, Graham, MURDOCH, Sulzberger | Jun 11th

Nat Ives in Advertsing Age asks Al Neuharth:

Will Rupert Murdoch succeed in buying Dow Jones?

And Neuharth responds:

I wrote a column when his offer was first announced in which I predicted that Murdoch will wind up owning Dow Jones, and that’s more and more clear as time goes by.

What happens in these situations is that traditionally blood runs thicker than money.

But the newspaper families — except for the Sulzbergers and the Grahams, which have kept smart, dedicated journalists from inside the family in charge — by the time they get to the third or fourth generation, they are not interested in newspapers as much as dividends.

He is right.