Many newspapers publish their front page as a PDF on their Web sites and many even publish the entire newspaper’s content.
iTunes’ capability of downloading and presenting PDFs next to podcasts makes it a great delivery mechanism.
Some publications are taking full advantage of the combination of audio and print materials.
Make magazine has a good list of [...]
Author Archive for oliver
START PODCASTING NOW
Published by January 25th, 2007 in Apple, Digital Media, Magazines, Mobile, Podcasting, RSS, Web and iPhone. 0 CommentsYAHOO! AND NEWSPAPERS GETTING TOGETHER
Published by November 20th, 2006 in Digital Media, Newspapers, Web, Yahoo! and internet. 0 CommentsWith the same thinking that leads many companies to consider selling their printing presses and outsourcing their services, one could argue that the same should be applied to technology.
We’ve talked about it before. I believe this type of deal makes perfect sense. Leave technology development to those who are good at it and concentrate on [...]
INTERNET VIDEO IS FINALLY GETTING RELIABLY TO THE TV
Published by November 16th, 2006 in Digital Media, Mobile, VISUAL JOURNALISM, Web and internet. 0 CommentsThere have been a number of recent developments in this front that I’ve been meaning to comment about.
For years video has been available on the Web and although it’s quality has improved substantially, the last meters have always been the hardest ones. Getting video from the Internet into the Television has been very problematic in [...]
ON MOBILE ADVERTISING ALTERNATIVES
Published by November 13th, 2006 in Advertising, Digital Media and Mobile. 0 CommentsKen Elefant wrote an interesting piece in Venture Beat about the most common mobile advertising platforms and how he sees them performing in the long term.
It’s a good read.
Read Here
ADVERTISING IS THE ANSWER FOR EVERYTHING, AGAIN
Published by November 12th, 2006 in Digital Media, Google, Mobile, Newspapers and Web. 0 CommentsI hope this time is for real, but things are starting to sound too much like a bubble again when we hear about advertising sponsored stuff. Remember free computers? free Internet access? Those were also advertising sponsored and didn’t work as well as initially thought. After the bubble burst, nobody believed in advertising. Things are [...]
A BOLD MOVE OF CROSS MEDIA PUBLISHING
Published by November 10th, 2006 in Digital Media, Magazines, Print and Web. 0 CommentsCar and Driver has made a mayor redesign. They realize that 80% of their readers don’t subscribe to the magazine and thus have increased their online offerings, including the complete migration of some columns from print to the Web. This with the objective of liberating valuable print space to make the magazine more graphically rich. [...]
GOOGLE TESTING SALES OF NEWSPAPER ADS
Published by November 6th, 2006 in Digital Media, General, Google, Newspapers, Print and Web. 0 CommentsThis makes sense to me because of the convenience factor for some advertisers. However, its not enough and not nearly what Google could be doing to revolutionize print advertising.
From what the article reads, it seems that this trial is only limited to selling, thus Google only acts as another distributor of ads for the selected [...]
The results of this study from Lexis Nexis should be no surprise.
Ultimately, when users want reliable information, they will turn to their Top-of-Mind brands.
This is true for any product category, including media. In a world with infinite options, a clear brand strategy is crucial for creating a sustainable audience.
Media companies can no longer rely on [...]
ESPN’s Mobile Virtual Network Operator (MVNO) has decided to close its doors after less than a year of operations.
This is no surprise to me. At first I thought ESPN had developed a mobile service available to all US carriers but when I realized that it was indeed launched as a “carrier” I immediately thought it [...]
Some people see Google as the enemy in our industry. I think we have a lot to thank them. For one, substantially improving the effectiveness of advertising and with that making advertising a viable model online.
8 years ago, few believed that advertising could be a sustainable business model on the Web but now, thanks in [...]
SONY E-BOOK READER BASED ON E-INK TO BE RELEASED SOON
Published by September 27th, 2006 in General. 0 CommentsEngadget has posted very good pictures of Sony’s upcoming ebook reader, which has been postponed a few times.
This is the first consumer product to include the famous eInk technology. Supposedly, this screen should read just like paper.
It will be interesting to see what kind of welcome this device receives and how many publishers join its [...]
YouTube achieves a milestone with first “whistle blower” video posted on its site.
Also read Washington Post Article: “On YouTube, Charges of Security Flaws”
So far, YouTube had been used for personal whistle blowing on things such as cheating wives, minor crimes, etc. This is the first time I hear of a corporate scandal being ignited [...]
I like this article because it highlights the potential pitfalls of making business decisions based on best case scenarios.
I would prefer to forget about Google, YouTube, MySpace or any other “statistical freak” when considering my options. None of them are good references for the success one might have.
Media companies shouldn’t overpay for their own MySpace [...]
I like Google, nevertheless, it is an example where clearly one size doesn’t fit all. I’m talking about product design.
Google’s product design philosophy (extremely simple and light pages) may be ideal for search but I don’t believe it translates to all web products, particularly destination product. No wonder many classify some Google products as [...]
Today’s Research Brief at the Center for Media Research focuses on a Scarborough analysis of Mass Transit users and Power Pedestrians.
It’s interesting to see how this segment is becoming younger and more connected. Alternative media outlets such as Podcasts could become important substitutes for newspapers. This could be a threat to the increasingly popular free [...]
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