INNOVATION AND CHANGE IN “EL COLOMBIANO”

Files under General | Feb 6th
EL COLOMBIANO, one of leading Latin America’s family-owned quality regional newspaper, celebrates today in Medellin its first 100th anniversary.
The editor, Ana Mercedes Gómez, and the General Manager, Luis Miguel de Bedout, have been the forces behind this dramatic change in a country where media business are booming.
The paper launched today its new format (from standard to Berliner) with new full colour state-of-the-art printing presses, and a new design formula 100% produced and implemented by the innovative in-house ECOlab lead by Martha Ortiz.
INNOVATION’s Chairman Carlos Soria, Marta Botero and Antonio Martín were in Medellín helping during the launch.
INNOVATION was asked to re-invent the content model and the newsroom management model, including the concept for a new open-space, integrated and multimedia newsroom, now a work in progress project following the ideas of our Calau&Riera media architects.
Besides, INNOVATION is working with the board of directors of EL COLOMBIANO in its new multimedia strategy and corporate governance one the group.
INNOVATION’s director Carlo Campos is leading the project and more than a dozen of INNOVATION consultants are involved in this work.
The first issue of the new paper includes an original of the most famous Colombian artist, Fernando Botero: a painting done in a front page of the old paper.
This has been a fantastic 9-month content-driven project that shows how newspaper publishers and editors must lead the digital transitions of their new multi-media companies.
EL COLOMBIANO es here to stay, growing, changing and innovating ready to celebrate the next 100 years.
(In the pictures, the new front page, and the ECOLab team celebrating the launch of the new EL COLOMBIANO)

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