Let’s face it.
Many newspapers look today like a daily morgue.
A compilation of dead news bodies.
Well presented, but dead.
And our newsrooms spend time and time just to collect, embellish and organise the daily morgue.
Yes, we do some forensic journalism too, but it’s too little, to late.
Instant analysis is done more and more by websites, blogs and wire services.
So, what’s the role of a daily newspaper?
Not to be a news morgue.
Not to be forensic media
But “Prognosis Media.”
Diagnostics are not needed in newspapers after dead news are in front of us.
Again, it’s to late.
What our readers need and want in print or in tablets is “Slow Cooking Journalism.”
Not just telling us what we already know, but “Forward Journalism.”
Print and tablet news journalists are needed to advise and prevent.
Welcome to the “Strategic Journalism” preached in the 1980′s by pioneers like Claude Monnier.
Welcome to INNOVATION’s “Caviar Journalism.”
Tags: "Caviar Journalism", Claude Monnier, Forensic Journalism, Forward Journalism, News Morgues, Newspapers, Prognosis Media, Slow Cooking Journalism, Strategic Journalism, innovation