Files under General | Jan
27th
Bloomberg Pursuits wants to be the “first global luxury magazine”
It will be a complimentary magazine targeting the 310.000 subscribers of the $20,000 a year Bloomberg Terminals.
The average household income of Bloomberg Pursuits readers is $452,000, and 90 percent are male.
The debut issue contains 46 editorial pages and 30 advertising pages.
The new magazine will start next month as a quarterly.
My take: small pagination for a wealthy magazine in a crowded market. A new brand for the Bloomberg magazine portfolio where only Businessweek rocks. Free for rich? No way.
(Pictures: an early prototype of the magazine’s cover and two real double-spread of the first issue)
Tags: Bloomberg Pursuits, Luxury Mahazines