I wrote for Fast Company this short story:
“In the late 1980′s I used to attend the Seybol Digital World Conferences and Expos.
Between some of the presentations I went to the expo and I saw the stand of NeXT, and I realized that Steve Jobs was alone, with no clients around. so I ask him about the new computer. He was wearing a formal suit and tie, no jeans, no sneakers, no turtleneck.
He smiled and asked: “Do you know the NeXT ?”, and to my delight he started a detailed demo just for me.
I was silent, but fascinated with his explanation.
At this time I was a young Journalism professor from Spain, with no computing background at all, and he treat me as the most important person in the world.
After 20 minute of a fantastic step-by-step demo, he asked me the second and final question: “Are you interested in to buy it?”
I don’t remember my response, but I will never forget him: he was a fabulous salesman, and a great teacher.”
(The picture must from around these years, and shows Steve Jobs not with me but Rick Lucas, managing partner of Lucas Design)
