THE FIRST TIME I MEET STEVE JOBS

Files under General | Oct 16th

I wrote for Fast Company this short story:

“In the late 1980′s I used to attend the Seybol Digital World Conferences and Expos.

Between some of the presentations I went to the expo and I saw the stand of NeXT, and I realized that Steve Jobs was alone, with no clients around. so I ask him about the new computer. He was wearing a formal suit and tie, no jeans, no sneakers, no turtleneck.

He smiled and asked: “Do you know the NeXT ?”, and to my delight he started a detailed demo just for me.

I was silent, but fascinated with his explanation.

At this time I was a young Journalism professor from Spain, with no computing background at all, and he treat me as the most important person in the world.

After 20 minute of a fantastic step-by-step demo, he asked me the second and final question: “Are you interested in to buy it?”

I don’t remember my response, but I will never forget him: he was a fabulous salesman, and a great teacher.”

(The picture must from around these years, and shows Steve Jobs not with me but Rick Lucas, managing partner of Lucas Design)



OUR SECOND OXFORD UNIVERSITY SUMMIT: PRINT IS DEAD, LONG LIVE PRINT

Files under General | Oct 13th

Great program, and a fantastic venue to meet:

How to Re-invent Newspapers and Magazines in the Digital Age.

November 13-14.

Oxford University.

Be there!

More information here