Files under General | Mar
6th
INNOVATION’s new formula for Libération is well and alive.
This is the new advertising campaign for Libération weekends.
Selling stories.
Selling content.
Selling relevant news.
Fighting.
Brilliant!
Advertising Agency: Fred & Farid
Creative Directors: Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Director: Laurent Leccia.