Files under General | Jan
9th
The founder of Starbucks (7500 self-operated and 5500 licensed stores in 39 countries) explains the change of the logo, quite better than The New York Time’s laid back design critic Steven Heller.
Designed first by Terry Heckler, the iconic mermaid that beckons coffee drinkers was based of a classic 15th century Norse woodcut
By removing the words “Starbucks” and “coffee” from its green logo, Starbucks joints Apple or Nike with a no-name logo.
As The Guardian says: “this could help as the chain expands into countries that not only have a different language but a different alphabet.”
Only brands with such a great personality can do it.
Well done and really well explained.
Tags: Apple, DESIGN, Nike, Starbucks, Steven Heller, THE GUARDIAN, Terry Heckler, The New York Times, brands, laid back design critics, logos, no-name logos