Pages from the first two editions of ODIEL (Huelva, Andalusia).
A celebration of quality local journalism.
Great design, great stories, and great reaction from readers and advertisers.
Both days SOLD OUT in a few hours.
Enjoy them!
INNOVATION adds today another unique editorial and graphic redesign to its list of worldwide list of newspapers.
This time in Huelva (Andalusia, Spain) with ODIEL, a regional newspaper that competes wit other local, regional and national newspapers, magazines, radio, television and new media.
So INNOVATION’s proposal was be more local than ever, be more glocal than ever.
Main changes: bold logo, fresh front page, easy to read typography, playing loud a big local/glocal story (the new immigrants in a region of emigrants).
Congratulations to the fantastic ODIEL team lead by its editor Agustín Samaniego and publisher Juan España, and to Javier, Giordano, Carlos, Mauri, Roberto, Luis and Ale, and a very young and creative newsroom that were helping INNOVATION’s Antonio Martin and Miguel Angel Jimeno to launch a more unique and compelling newspaper.
Above is today’s new front page, and below the old one.
More, later.
Here is the proof.
Thinking different.
Inside and outside.
A magazine to read and follow.
A weekly lesson of good journalism.
EXTRA (Globo Group) in Rio de Janeiro, Brazil, is a great example of how a popular newspaper can be a good newspaper and do serious journalism.
Like this almost “show, don’t tell” front page.
Just the facts, just the pictures and a compelling headline.
Well done!
EL MUNDO in Madrid explains.
DEIA in Bilbao decodes.
DIARIO VASCO in San Sebastian goes blue…
…and in Valencia LAS PROVINCIAS (same group) follows.
Do they need a design director?
Is this what a local paper means?
Really sad.
Now you know why LEVANTE rules en Valencia.
And why LA VOZ DE GALICIA in La Coruña knows better what a local and regional paper means with the real news of the day about the founder oz ZARA.
While DIARIO DE NOTICIAS in Pamplona does art and literature.
In summary: not the best day, not the best front pages from too many sleeping newsrooms.
A terrorist group speak and too many Spanish news websites react just reproducing their words.
With no instant analysis.
El Pais, El Mundo, ABC, Publico and El Correo do robotic digital journalism: cut and paste journalism.
But La Vanguardia in Barcelona and 20 Minutos in Madrid add to the headline the most important fact hidden by the terrororist: ETA declares a permanent ceasefire but doesn’t renounce to the guns.
This is Journalism 101.
The founder of Starbucks (7500 self-operated and 5500 licensed stores in 39 countries) explains the change of the logo, quite better than The New York Time’s laid back design critic Steven Heller.
Designed first by Terry Heckler, the iconic mermaid that beckons coffee drinkers was based of a classic 15th century Norse woodcut
By removing the words “Starbucks” and “coffee” from its green logo, Starbucks joints Apple or Nike with a no-name logo.
As The Guardian says: “this could help as the chain expands into countries that not only have a different language but a different alphabet.”
Only brands with such a great personality can do it.
Well done and really well explained.
Today’s Sunday Times Magazine shows three basic publishing rules:
1. Great illustrations produce great covers.
2. Great headlines produce great covers.
3. Great cover stories need great content.
Well, the first two rules are in this fabulous cover.
The last one, no.
The story is interesting but doesn’t deliver what the cover promised: the urban lifestyle of the British “gauche caviar” lead by an Ed Miliband owning a &1.6 million house in North London’s Hamstead Heath.
But Stephen Collins illustration shows that, yes, covers can be and must be memorable.
This one will be a collectors magazine cover.
Mine will be on eBay very soon.
So, wait and bid!
Oh, boy!
If a pictures magazine cannot respect their own pictures, they need another photo editor.
What about all this type garbage?
Shame to them!
A review of our first INNOVATIONS IN MAGAZINES World Report.
The 2011 will be ready in a few weeks.
Get a copy of the 2010 here.
