Who is Jesse Angelo?: The leader of this project is a former managing editor of the New York Post, a tabloid that has been losing a lot of money since Murdoch bought this competitor of the New York Daily News. Angelo is a Harvard graduate and lifelong New Yorker. He began as a freelance reporter for The Post’s Page Six in 1999. He was hired full time as a news reporter, then moved to the business desk, where he quickly rose to deputy business editor. Angelo was named metropolitan editor in April 2001.“
Murdoch on The Daily one week ago: “I’m starting a paper in six weeks. A brand new paper. It will be a bit like the New York Post. But it will be national. It will only be seen on tablets. It will only employ journalists – and maybe eight to 10 technicians.”
Promotion: Amazing. Learning from Apple, News Corporation is almost silent, but the viral marketing is going crazy. Serious newspapers like The Guardian have been trap in this noisy silent-strategy publishing rumors with no facts.
Is this paper another example of “Dead On Arrival”?: That’s the main view of all the blind experts, people that have not seen anything and are killing the baby before birth.
My own take: Give them a chance. They have will, money, resources and talent to try this only-tablet national publication. If Murdoch wins, expect a lot of replicas around the world. If he fails, all of us will learn how to do it better. So, let’s wait and see. My only concern is that the time has been too short: a huge project like this cannot be done in six months.
Tags: Apple, Jesse Angelo, MURDOCH, News Corporation, THE GUARDIAN, Tablets, The Daily, The Daily News, The New York Post, iPad