From “common sense” Jim Moroney III, the Dallas Morning News publisher, in a letter to staff on the paper’s 125th anniversary:
“And what is newspapers’ sustainable competitive advantage?
Fortunately for our democracy, it’s the scale of their newsrooms.
It is important to recognize that digital technology has already leveled the technological playing field for local media. In the internet environment, the means of transmission and the devices used to access news and information are identical for all media.
The sustainable competitive advantage newspaper companies have is the scale of their newsrooms and the quality and quantity of important and relevant local news and information it permits them to originate as compared to all other local media.
If newspaper companies continue to reduce the scale of the reporting resources in their newsrooms, they will level the reporting playing field with local TV stations and give up their competitive advantage.”
Amen.
Tags: Dallas Morning News, James Moroney III, Newsrooms, common sense