I’m sorry but it’s really, really bad.
Another MacPaper needed of several extra cooks.
Of course this is what you can expect from The Independent, which costs £1, and have fallen to just over 186,000 a day from about 250,000 three years ago.
A new newspaper sharing (!) the newsroom resources of the dying parent paper.
And as always, making the worst mistake:
Over promising and under-delivering.
Easy to read?
I was exhausted after trying to read so much irrelevant and old crap.
A 20p joke for 52 pages of cheap shopper, arrogant, pompous, unnecessary, brainless, and commodity news crap.
Metro in the UK or 20 Minutos in Spain are quite better.
And they are free.
But they are well done.
A young voice tells all here.
It reads like one of the free London evening papers, yet with a 20p price tag. Covering a wide range of stories, but not in any particular depth. The most engaging articles being on whether Bert from Sesame Street is gay and the fact that Sony has just stopped producing walkmans. Yes, you read that correctly, the tape cassette walkman. I think the main headline there should have been that Sony was actually still producing them until recently – who knew!
As the population moves online and then online on-the-go, I feel that the ‘instantly downloaded, easy to read in high winds, won’t leave ink on your hands’ online versions of papers will leave little room for the printed ones. As readerships decrease, the cost of those huge printing presses will look like an indulgence, similar to Wayne Rooney sipping Champagne in Dubai celebrating his new £250,000 a week salary, compared with the cost of publishing online.
So, i paper, how long shall we give it? A year? Two? I think ‘the paper for today’ doesn’t have a very prosperous tomorrow.
And another one from Scotland:
It is ‘Indy light’ but, given that The Independent is suffering from falling sales to such an extent that it may have to fold before too long, there clearly isn’t the resource to run this properly.
To succeed, it had to be better than the free sheets and, on the evidence of this morning’s edition, it isn’t.
I hate to damn a new newspaper because I want it to succeed but, in this case, I can’t see any other option. Don’t waste your money.
But, don’t worry, buyers will say the last word.
Mine is: my first buy will be the last one.
Tags: British "i", The Indepedent, crap