MAC’S VERSUS PC’S

Files under General | Sep 23rd

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PC’s are not dead but the Mac’s are leading.

Via Money magazine.



THE FRONT PAGE OF THE NEW WALL STREET JOURNAL WEEKEND EDITION

Files under General | Sep 22nd

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Why two logos?

I am sure that the designers suggested the bold WSJ… and the old guard wanted the full name.

And what about the online URL.

Well just in the right corner very small.

A new re-re-re-redesign or how change to don’t change anything.

They want tobe like The New York Times.

So they follow, don’t lead.


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TONY BLAIR, A CANDID SUNDAY TIMES MAGAZINE INTERVIEW

Files under General | Sep 5th

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“No party can succeed in today’s world unless it’s also about wealth creation.”

“Having a valet unpack your suitcase is very odd,” he says, shaking his head as if he didn’t enjoy the cosseting. “Old Labour used to talk about the working class and upper class, but staying with the royal family made me realise I’m definitely middle class.”

“One of my views in politics is don’t make enemies deliberately because you end up making so many accidentally,” he muses.

He is clear that Brown didn’t have the psychological equipment, or the smile, for the job. “He was never going to be user-friendly in the way that modern politics demands, but he could have won the election as a big, serious person.” Blair’s great fear is that the new Labour project died with his leadership.

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Tony Blair: Exile from main street

Three years after he quit No 10, has the dust settled for Tony Blair? He talks candidly with Lesley White about Brown, Bush, Iraq and the world he has left behind

A brilliant interview, in today Sunday Times Magazine, worth to subscribe to all the pay walls of the world.

(Pictures by Harry Borden)


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THE NEW DIARIO DE S. PAULO: A DAILY-NEWS MAGAZINE

Files under General | Sep 4th

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The new Diario de S. Paulo.

A newspaper that looks and feels like a quality daily-news-magazine.

A newspaper that needs to be like a daily VejaDSP Most read section VIVA

With sections like VIVA that in the first survey of readers will be the most read one of the new Diario de S. Paulo.

DSP diario arrevistado

Sophisticated, well designed and compelling.

A new kind of young newspaper for new and young readers.

DSP un diario como una revista


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HARVARD TABLET SUMMIT (6): A MASS MEDIA GADGET

Files under General | Sep 2nd

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You know…

It will not fly.

It’s a flop.

It’s just crap!

I am returning my iPad.

Well, the last handbook from the Magazine Publishers Association (MPA) has good news for us the tablet fans.

We are not a minority.

We are not crazy.

We are not alone.

We are not the exception.

We were right!

Almost 60% of the US consumers plan to buy a tablet within the next 3 years.

Not only iPads but just tablets.

The mobile media revolution is over us.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!


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MORE FASHION PAGES WITH REAL PEOPLE

Files under General | Sep 2nd

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The Times of London has every Wednesday a Fashion section that includes “real people” as models.

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The same Essential’s magazine idea but in a newspaper.

Street fashion.

Real people.

Readers as models.

First class pictures.

Great style production.

A sure winner.


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MAGAZINE COVERS WITH REAL PEOPLE

Files under General | Sep 2nd

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The Guardian reports:

IPC Media’s Essentials will no longer feature models or celebrities on its front cover after a survey of readers suggested they preferred to see “real women”.

The October edition of the monthly is entirely model- and celebrity-free and is the climax of a social media campaign to find 10 real women to put on its front cover. The magazine claimed it was a “UK media first for women’s glossies”.

Essentials’ editor, Jules Barton-Breck, said: “So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey 70% told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we’re excited to be the first magazine in the UK to do this every month.”

Essentials was the biggest climber among the mainstream women’s monthlies in the first half of this year, with an average circulation of 115,432.

Great idea.

Good marketing.

Excellent covers.


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HAWKING: GOD DID NOT CREATE UNIVERSE. WHO TOLD YOU THAT?

Files under General | Sep 2nd

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Did He tell you?

Hawking promoting his new book.

And The Times giving him free publicity.

Oh, God!



SULBERGER VERSUS MURDOCH: IT’S THE (DIRTY) WAR!

Files under General | Sep 1st

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First, The Wall Street Journal confronted The New York Times.

So today Sulzberger launched his first main assault to Murdoch in his own British market.

With Tabloid Hack Attack on Royals, and Beyond, a 6,00- word story written by Don Van Natta Jr., Jo Becker and Graham Bowley, three big guns of The New York Times, Sulzberger tries to destroy the reputation (?) not of the News of the World, the Sunday gossip tabloid of News Corporation, but the reputation of Rupert Murdoch as owner of this popular paper.

The war is here.

My only question is this:

Why British newspapers, magazines, radio, television, blogs… didn’t cover the story in such a powerful way?

The New York Times is again the “solo” paper producing first class real investigative reporting.

A lesson hard to learn by other more complacent rivals.

(Picture by Lewis Whyld/Getty Images)


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APPLE SPECIAL EVENT (2) NOW THE FIRST REACTIONS

Files under General | Sep 1st

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Apple shares were up all day, from $247 at the opening of the market to $250 before the beginning of the Special Event.

At the end of the conference, the shares were around $249.

So, no big news, no big changes.

Some “instant analysis”:

Jeff Jarwis on Twitter: “Just ordered my Apple TV. $99. What the hell.”

Philip Elmer-DeWitt (FORTUNE): “No Beatles. No Apple-branded TV set. No updated iPhone 4. But all-in-all, a solid fall product launch with more news to chew on than we’ve seen since 2007, when the iPod touch first appeared.”

Marco Tabini (PC WORLD): “Apple didn’t just roll out new products during its Wednesday press event; it also rattled off some impressive statistics about its mobile, music, and retail efforts.”

Chris Cameron (READWRITEWEB): “Wow! That sure was a lot from Apple. Those new iPods look pretty slick, especially the new square Nanos that look like a watch-face (some one please make a watch strap accessory!). Ping and iTunes 10 should be fun to play around with, and I don’t know about the rest of you but that $99 Apple TV looks very enticing. Oh yeah, and iOS 4.1 looks cool too – the HDR photos is sure to excite the photo bugs out there.”

Dylan F. Tweney (WIRED): “In a sign that its television “hobby” has turned into serious business, Apple announced an aggressively-priced new set-top box that takes aim at the heart of the cable TV and DVD rental industries.”

Peter Kafka (ALL THINGS DIGITAL): “Apple has been working on an iTunes update that’s all about social, not streaming. But rather than do the obvious thing — create a system that links up with existing social networks like Facebook, Twitter, and MySpace — Steve Jobs has gone ahead and created yet another social network, one designed expressly for iTunes users.”

Jason D. O’Grady (ZDNET): “Apple held its highly-anticipated press event today, and for the first time in recent memory, streamed it live via the Web. Cult of Mac reports that Apple decided to stream the event to test its new new data center in Maiden, North Carolina, slated to go into full operation later this year. (The $1 billion data center is one of the largest ever built).”

And the final words from Steve Jobs (APPLE): “Thank you for coming. I hope you’re as excited about this stuff as we are … and we’ll see you soon.”


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