
Brazil has been a broadsheet newspaper country.
Zero Hora in Porto Alegre has been the exception with one of the most successful regional papers of Brazil.
Now INNOVATION’s Diario de S. Paulo is showing the amazing possibilities of a fantastic berliner.

A new kind of reader’s experience.
Expected more newspapers like this in Brazil, USA, Canada, Colombia, Argentina, Venezuela, Chile, Mexico, Ecuador, Peru…
The USA multi-section broadsheet newspaper is dead.

This is a newspaper easy to read.

Full of new ways to present the news.



A city newspaper.
Covering the new urban tribes.

Interactive.
Speaking and listening to the readers.

A life-style newspaper.
Useful.

With the best pictures.
Visual journalism at its best.



Full of energy.
With sports in the back cover.



In a mega-city like Sao Paulo, this is a refreshing new formula to present the news and tell stories in a compact and compelling way.
Quality over quantity.
An edited newspaper.
A quality-popular “daily-news-magazine”

Welcome to the “diario bonito”.
The “newspaper bonito”.