NEW DIARIO DE S. PAULO

Files under General | Jul 24th

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New format.

New content.

New editorial architecture.

New newsroom.

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New design.

New logo.

New owner (Traffic Group).

New publisher (Jose Havilla).

New CEO (Flavio Pestana).

New editor (Leao Serva).

Full color.

A new INNOVATION newspaper for the largest and most creative Latin American mega-city.

Thanks to INNOVATION’s Eduardo Tessler, Antonio Martin, Carlo Campos, and Pablo Ramirez.

An to Washington Olivetto, the Advertising Cannes Lion King, for a crazy launching campaign here and here..

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More, tomorrow.


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