Files under General | Jul
12th
The upcoming memoirs of Lord Mandelson, The Third Man, are a big event here in the UK.
And The Limes of London is playing big too with a great coverage that includes this double spread with a great illustration.
Rupert Murdoch is following the successful LIFE formula of Henry Luce: serializing great books sell magazines… and newspapers.
The print edition is a must-read but what it’s more important is the extra-work done on the website and iPad with videos, graphics and more information that Murdoch wants you to pay for.
I just went to my local Press Agent and asked about today’s papers sales, and my newspaper guru said:
The Times? Sold out in one hour!
Well done!
Tags: Henry Luce, LIFE, Lord Mandelson, Memoirs, Press Agent, The Times of London, The third Man, UK