WAN/IFRA announced today:
Innovations in Newspapers Report to Be Presented at World Editors Forum
Newsroom integration. Multimedia storytelling techniques. Investigative journalism. Social media. Tablets. Readers’ clubs. Business reorganisation. These are some of the topics covered in “Innovations in Newspapers 2010 World Report”, to be presented at the World Editors Forum, to be held in Hamburg, Germany, from 6 to 8 October next.
The annual report by the Innovation International Media Consulting Group for the World Association of Newspapers and News Publishers (WAN-IFRA), tracks some of the most promising trends for newspaper companies as they evolve into multimedia businesses.
“What we need to do is think in terms of a multitude of products, summarized under a brand, in a brand world, or even better – in a brand experience world,” says Horst Pirker, Group Chief Executive Officer of Styria Media Group in Austria and First Vice President of WAN-IFRA, in the introduction to the report.
The Innovations in Newspapers presentation at the World Editors Forum will be one of the highlights of the event, dedicated to “The Tablet Year” with a focus on how mobile distribution is changing the news business. Participants will receive a free copy of the report. Full details of the Editors Forum conference can be found here.
Contents of the 2010 Innovations report, written by Innovation consultants and leading industry experts includes:
- New Narratives, which discusses new digital storytelling opportunities;
- Business Integration, which outlines Innovation’s recommendations for modernizing marketing and sales structures to meet digital needs;
- Newsrooms, which examines how to transform a linear, paper-centric newsroom into a fully integrated digital “news engine”;
- Newsroom Integration, a case study of El Tiempo’s across-the-board newsroom integration;
- Innovation, which takes a look at “i”, a new Portuguese daily that went from launch to European Newspaper of the Year in six months;
- Passion builds audiences, which examines a bright spot in the newspaper landscape: sports papers;
- Investigative journalism, which shows even small newsroom can produce quality investigations;
- Social media, which provides an in-depth look at the growing relevance of social media for news organisations;
- Information technology, which provides 10 recommendations for newspapers’ IT departments;
- Tablets, which looks at 12 concepts for designing for the iPad;
- Readers’ Clubs, which discusses new revenue streams provided by newspapers’ brand extensions through Readers’ Clubs;
- And family businesses, which outlines the challenges facing family-owned information companies.
You can buy right now the new report in English here.