LESS HYPE, LESS SPIN, AND JUST THE (GRAPHIC) FACTS, BABY

Files under General | May 25th

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We need more editors like Simon Kelner.

And less art directors.

Less decorators.

Less designers.

Less cosmetic journalism.

Less infographic artists.

And more visual journalists and editors like the editor of The Independent.

Today, all the British papers are using the same BIG words about the “savage cuts” announced by the new government:

“Dramatic”

“Agressive”

“Huge”

Well, that’s easy hype and spin.

The reality check is this front page.

“Show, don’t tell” at its best.

The rest is bullshit.

Non sense.

Garbage.

Bad journalism or, better, lack of journalism.

We are here to tell the real story.

Not just propaganda stuff.

With front pages like this one you cannot say more with less.

Caviar Journalism.


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GOOD ADVISE FOR NEWSPAPER AND MAGAZINE IPADS: “FAIL. FORWARD. FAST”

Files under General | May 24th

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Tom Peters FFF mantra fits very well with the need of experimentation for any company that wants to lead the iPad revolution:

“Fail. Forward. Fast”


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OXFORD TABLET SUMMIT PICTURES (1)

Files under General | May 20th

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These are some pictures from our first INMA/INNOVATION Oxford Tablet Summit.

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Almost 150 media executives from 31 countries had the opportunity to enjoy the Oxford pubs, colleges and yards under the great hospitality of the Oxford Reuters Institute for the Study of Journalism, the Exeter and St. Anne’s Colleges.

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Inge Van Gaal, the European director of the International Newsmedia Association (INMA) was, as always, the gentle, efficient and warm host, able to plan a terrific program and, at the same time, organize a walking tour of Oxford, including a narrow-boat trip and a stop at the oldest pub in Oxford, the Turf Tavern (17th century), offer pre-dinner drinks at the Exeter College Rector’s Lodgings, an organ concert at the College’s chapel or a Harry Potter-diner at the 1618 Exeter College Dinning Hall!

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Juan Senor, our UK director and INNOVATION partner, an Oxford Fellow, was the perfect conductor.

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The Reuters Institute became during the weekend before the Summit the INNOVATION headquarters for the rehearsal

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And was Tom Corbett the driving-force behind the scenes able to produce one the most successful meetings ever organized by INMA.

Thanks to all of them the Oxford Tablet Summit will be now a memorable annual world media meeting.

UPDATE:

Marek Miller, a fantastic media blogger, did a great coverage of the Summit.


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WORLD PREMIERE: THE FIRST RUBBER IPAD PRESENTED AT THE OXFORD TABLET SUMMIT

Files under General | May 18th

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As our clients want “more demos and less demos”, this morning at the opening session of the INMA/INNOVATION Oxford Tablet Summit, I presented the “first” rubber iPad…

To cope with this daily mess:

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We have done this prototype with  team of INNOVATION Consultants under the leadership of Ricardo Bermejo.

With Ricardo we produced two years ago we produced another fantastic “demo” for the daily-news-magazine of the future.

Now 30/30 has been the inspirational driving-factor for some of the most innovative newspapers around the world.

So enjoy the first looks of the new 3-/30 rubber iPad (more in the next few days).

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DAVID CAMERON WITHOUT TELEPROMPTER

Files under General | May 11th

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Watch here or read here the first public speech of David Cameron as PM.

Remembering with other words Kennedy’s mantra: “Don’t ask what…”

A brilliant piece…  and with no teleprompter.

Very impressive.

And another great PA picture inside 10 Downing Street with perhaps “The Candidate” final words:

“And now what?”

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THE FIRST OXFORD TABLET SUMMIT IS SOLD OUT!

Files under General | May 11th

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Good news from INMA headquarters:

Next week’s Oxford Tablet Summit sold out, waiting list availability only

You don’t hear the words “sold out” at industry conferences these days.

Yet that is precisely the case for next week’s INMA/Innovation Media Consulting Oxford Tablet Summit in the United Kingdom.

With 140 delegates from 31 countries, “Tablets: A Second Life for Newspapers and Magazines” at the Reuters Institute for the Study of Journalism at the University of Oxford on Tuesday, May 18, is now available only via waiting list.

These 14o delegates, speakers and INMA staff leaves the Summit with no more space except late cancellations, if they occur.

The summit will focus on how publishers can benefit from the launch of the iPad and other tablet devices.

What does this mean for journalism?

And, bottom-line, where’s the money in these new digital platforms?

To get on the waiting list, please contact Inge Van Gaal at inge.van.gaal@mac.com or via mobile at +32 477 60 53 67.


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WHAT YOU CAN EXPECT FROM THE FIRST OXFORD TABLET SUMMIT: EXAMPLES

Files under General | May 10th

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I just got the first registration list from the INMA/INNOVATION Oxford Tablet Summit (May 17-18, 2008) with almost 140 people!

Well, the good news is that the 100 limit has been exceeded and now due to the number of late registrations, the Summit is making space for only 10 more participants.

So if you are interested, before the Oxford Tablet Summit is sold out, register right now here.

And let me summarize what you can expect from this first Oxford Summit:

1. The big picture: how print media started on paper and is heading to digital mobile tablets.

2. How do you reorganize your newsroom for the Tablet Age. Expect examples.

3. Why New Digital Narratives are the best way to tell stories with the tablets. Expect examples.

4. What are the best Navigation Guidelines for the new tablets. Expect examples.

5. What are the best Design Guidelines for these tablets. Expect examples.

6. How must we change our Editorial Teams and their Workflows to make tablet content. Expect examples.

7. Why this is The New Age of Digital Reading for News. Expect examples.

8. How we go from iPad to iPaid. Expect examples.

9. Key Concepts of Paid Content and Advertising on Tablets. Expect examples.

10. The INNOVATION Bible on the iPad. A complimentary copy of our Confidential Newsletter with a Special Report on the Tablet Revolution.

And 150 people willing to learn and to share with all of us their first prototypes, strategies, experiences… and a lot of examples.

No lectures.

No theory.

No bla, bla, bla.

Cases, models and guidelines.

The good and the bad ones.

And, yes, lessons too from the first mistakes…

This Summit wants to be a “reality check”.

So it’s not for Apple fans or enemies but for publishers, editors, visual journalists, marketing and advertising executives that are visionaries, pioneers but also practical doers.


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GOOD NEWS FROM BERGEN, NORWAY

Files under General | May 7th

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I spoke yesterday at the Bergen Media Festival.

More than 200 people in a full and crowed room with dozens of people standing in the corridors and in the back of the auditorium.

That was good news because next door and at the same time Elizabeth Murdoch was speaking about creativity.

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My 60 minute presentation kay-messages to the Norwegian newspaper editors:

-This is time to invest, change and innovate.

-Just “saving and cutting” will not solve your problems.

-You need courage to lead the digital media transition.

-Full newsroom integration is a must if you don’t want to end with a ghetto company.

-New young generations are not buying your paper because they don’t see compelling content in your print editions.

-Your papers are full of irrelevant content: too much of noting.

-The iPad will not solve your problems if what you do is what you did with the news websites.

-The adoption of new digital narratives are the biggest challenge facing your newsrooms.

-Invest in your newsrooms but only if they change.

Jeff Jarvis spoke later to the same audience live from New York with his standard negative and pessimistic messages and nothing new to say.

A media blogger asked him to be more practical and less generic with his ideas.

My feeling was that Norwegian editors want real change and they don’t buy negative outlooks.

This is the best European market for newspapers and they don’t accept that newspapers will die.

Good journalism is alive, and these editors are ready to change and innovate.

Vikings are tough fighters!


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NEWSWEEK IS FOR SALE… IS TIME NEXT?

Files under General | May 5th

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An announced and expected dead.

Is Time next?

News weekly magazines are in trouble… as “Daily-News-Magazine” newspapers are taking over.

What readers need is not a summary of yesterday’s week or day, but why, what’s next, analytical and strategic journalism.

Post news media.

Post television media.

Post-online media.


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THE IPAD REVOLUTION ACCORDING TO INNOVATION

Files under General | May 5th

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Watch here Juan Senor, INNOVATION’s partner and UK director, interviewed last week in New York at the INMA World Conference.

And read here more details about the INMA/INNOVATION Oxford Tablet Summit.


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