THE SUNDAY MADNESS: BRITISH SUNDAY NEWSPAPERS FROM ANOTHER WORLD

Files under General | Apr 18th

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The country is grounded.

The Sunday Times reports that:

Five million travelers, including as many as 1m Britons, are stranded or unable to fly.

Some have been told they may not get home until next month.

Schools are preparing for missing teachers and pupils tomorrow.

Cambridge University has cancelled exams because dozens of students and examiners are stranded abroad.

Hannah Montana was due to appear at the London premiere of her new film The Last Song, but Disney said she was still in America and unable to fly.

Geologists have no idea when it will stop.

An eruption in Iceland in 1973 lasted five months and 10 days.

And many British Sunday newspapers don’t get it!

The Observer opens its Sunday edition with a Thursday night story…

The Mail on Sunday, The Sunday Express, and The Independent on Sunday ignore the news in their front pages.

Yes, nothing.

Nada!

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Nada!

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Nothing!

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What a shame!

The Sunday Telegraph does better.

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And sends reporters to watch the real ash cloud.

While The Sunday Times, the leading quality Sunday paper, opens with the ashes as the main story.

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Any explanations?

Yes.

Two main reasons:

1. Sunday newspapers are becoming more and more features newspapers, so they don’t do reporting. Their editions go to the presses very early on Saturday and the real deadline in the newsrooms is Friday night… so relax, and wait until next Monday or Tuesday to say something as the regular sources and Mandarins will feed you. On Weekends they don’t work, like you.

2. When you have a newsroom organized around beats, of course you don’t have an “ashes” beat. And you don’t have enough flexibility to cover major news like this one. So your front page reflects the politicians agenda. Not the people’s one.

The mantra now in many European countries is to say that Sunday newspapers need to be re-invented.

Well, not really.

What they need is to do journalism 101.

Cover the news, write stories behind the news.

And serve the readers.

And not just cover the sources.

And please them.

Period.


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One Response to “THE SUNDAY MADNESS: BRITISH SUNDAY NEWSPAPERS FROM ANOTHER WORLD”

  1. Rev Stan says:

    Good to see the Express is still harping on about Diana too because that IS newsworthy.

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