Files under General | Apr
3rd
OK, the box is open.
You have your hands and fingers on the iPad secreen…
But what we need is new digital narratives creativity.
Remember the first web pages?
They were pure shoveling.
With the iPad some media companies want just PDF versions with multimedia steroids.
Well, the message to our clients is:
1. First master the new digital narratives.
2. Involve IT people, marketing experts, editors, reporters, designers and multimedia producers.
3. Put readers and advertisers at the beginning not at the end.
4. Create new experiences.
5. Be different.
6. Start now.
7. Improve later.
8. Test, test, test.
9. Easy navigation is key.
10. Go crazy!
Tags: Apple, New Digital Narratives, iPad