THE IPAD COUNTDOWN (-5): FIRST INNOVATION WEBINARS, IN-HOUSE PRESENTATIONS, AND HAND-ON CONSULTING WORK

Files under General | Mar 30th

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The new iPad will arrive thios saturday in the United States, with fans sleeping in lines overnight.

Like in the past.

This will be a sold-out arrival.

So, if you didn’t pre-order your iPad, you must wait until April 12.

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Some of our first INNOVATION iPad prototypes are for clients in Europe where the iPad will arrive later.

That means that we will have more time to react to the first journalistic iPad applications in the USA.

Yesterday, Juan Senor our partner and UK director lead one of the first iPad webinars organized by the World Editors Forum (WEF)

The reactions were fantastic:

Bertrand Pecquerie, WEF Executive Director:

“It was so rich, Juan and you really open the INNOVATION doors with so many and so good examples”

Antoine Laurent, WEF Webinars, Study Tours and Online Study Tours Manager:

Thanks a lot! You did a great job, your presentation was very rich and interesting, and all these previews of the apps you are working on were really exclusive and valuable for our participants.  Everybody got  answers to his questions, people really enjoyed the session. I hope you did too, and that it was a good webinar experience for you. It’s really a pleasure to work with professional people like you are, I hope we come to work again together in the future.

Today we did another preview-presentation of our iPad prototypes in Paris for one the world’s leading magazine publisher.

If you are ready, INNOVATION can help you in different ways:

1. With in-house preview-presentations of our INNOVATION prototypes.

2. With our Oxford Tablet Summit (click here to register).

3. With our team of iPad INNOVATION consultants ready to help your own team, including editorial,  technical, development, design and digital narratives directions. This is a “hands-on” approach and the quickest way to launch your first iPad application.




…AND THEY SAY THAT THE IPAD IS EXPENSIVE: REALITY CHECK

Files under General | Mar 29th

A reality check about how much Apple is charging for the first iPad and how much they charged for previous products.

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Thanks to INNOVATION’s Mike Agar.



A PREVIEW OF THE OXFORD TABLET SUMMIT

Files under General | Mar 25th

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Next Monday 29 March 2010, 14h00 (London Time) Juan Senor, our partner and INNOVATION’s UK director, will conduct one of the first Webinars organized by the World Editors Forum (WEF).

If you are planing to attend the INMA/INNOVATION Oxford Tablet Summit (May 17-18), this Webinar could interest you as Juan Senor will present a preview of the main issues to be included and discussed in detail in the Oxford program.

What should newspapers offer on the iPad and tablets – how to build the right tablet application for your newspaper

To register in the Oxford Summit click here.

To register in the Webinar click here.


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THE APPPLE IPAD CHALLENGE ACORDING TO JAMES SUROWIECKI

Files under General | Mar 23rd

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The Financial Page of The New Yorker goes to the point.

Apple is facing next week a very dramatic challenge.

But Surowiecki, the author of The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations (2004), a must-read every week in The New Yorker, explains very well the news behind the news.

As he says:

Apple’s launch of the iPad next week is a gamble in more ways than one.

To start with, it’s obviously a bet that there are millions of people looking for a new way to surf the Web, watch movies, and read magazines.

But it’s also a more fundamental gamble; namely, that people will pay for quality.

Starting at five hundred dollars, the iPad is significantly more expensive than its competitors.

But Apple’s assumption is that, if the iPad is also significantly better, people will happily shell out for it (as they already do for iPods, iPhones, and Macs).

That’s why when Steve Jobs first introduced the iPad he said that, if a product wasn’t “far better” than what was already out there, it had “no reason for being.


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“MR. MAGAZINE” ON OUR INNOVATIONS IN MAGAZINES REPORT

Files under General | Mar 22nd

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As you know, Mr. Magazine is the nickname of the well know US magazine expert, professor Samir Husni.

He wrote in his Twitter:

MrMagazine: The only book you will need to learn all about Innovations in Magazines. A must have if you want to be in the know. http://wp.me/p3FXF-TU

Well, he is not an INNOVATION consultant, client or friend but his review of the report is fantastic and deserves our gratitude.

Said that, this report is an old great idea that INNOVATION consultants Thomaz Souto Correa (Brazil) and Juan Caño (Spain) promoted many years ago and that thanks to FIPP and the editing work of John Wilpers and Juan Senor today is a reality.

And now, Mr. Magzine:

It seems as if the word innovation is occupying the center stage in anything “magazine-ish” these days. However, a great effort by the London based International Federation of the Periodical Press (FIPP) has resulted in the first ever compilation of examples of “how technology, out-of-the-box thinking and old-fashioned hard work are enabling innovation that is delivering new readers, revenues and relevance to magazines around the world.”

The result is the first ever Innovations in Magazines 2010 World Report, a well illustrated, 100 pages book that brings the reader an up-to-date round-up on what is going on in the world of magazine innovation world-wide. FIPP is not stranger to being on the cutting edge of what is best for the magazine industry world-wide. Chris Llewellyn, President and CEO of FIPP reminds the book readers of FIPP’s mission, “to strengthen links between magazine publishers world-wide in order to exchange knowledge, experience, and ideas.” This book is just one example of what FIPP has done and continue to do to help the periodical industry world-wide.

The range of innovative techniques and methods mentioned in this book brings the reader to a knowledge level that is required for anyone involved in the publishing industry. In fact, it almost leaves nothing to the imagination. It’s all in the book. A swift course at the fraction of the price that it will cost anyone to do all the research needed for this handy up-to-date information. Innovation in Magazines finally nullifies the definition of insanity that has been raging like a wild fire in our industry. It no longer talks about the same things time and time again and expect different results every time. The book does not talk about change or the need to change; it is “change in progress.” Grab it, read it and learn a lot from it.

As the book editors John Wilpers and Juan Señor write, “While many magazines cope with revenue and circulation losses by cutting back and retrenching, many others are countering hard times with hard work, imagination and innovation. This book highlights and celebrates this brilliance.”

A must have brilliance celebration. To order your own copy click here.

The report is almost old out, so if you want a printed copy, order now.

And thank you again Mr. Magazine!


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FRENCH ELECTIONS: NOT THE BEST JOURNALISM AND FRONT PAGES OF THE WORLD

Files under General | Mar 22nd

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French newspapers look alike with old-fashioned infographics, too much color, but boring, boring, boring.

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Libération is, again, the exception with this pink editon, an idea that L’Humanité clones, oh boy!, in blue with another old-fashioned photomontage…

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France deserves better journalism and newspaper design.

Better, quite better newspapers.

The day after…forget the numbers, and explain why, why, why the left won, what Sarkozy is going to do.

Why and What’s Next Journalism.

The news behind the numbers.

So less crazy “color salads” an more beef.



THE LATEST NEWS ABOUT THE FIRST APPLE IPADS

Files under General | Mar 21st

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The first iPads will be available in the US on Saturday, April 3, for Wi-Fi models and in late April for Wi-Fi + 3G models.

This are the last news:

March 10: Apple started the training of its sales force: the Apple store people had the first real iPads in order to become familiar with the new tablet.

March 21: Apple could have 200,000 iPad pre-orders within just a week.

March 22: Apple Begins Offering Discounted iPad 10-Packs For Educators.

March 27: deadline for any iPad applications that wants to be available in the first tablets on sale.


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PICTURES FROM THE FIRST TWITTERS

Files under General | Mar 21st

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Here they are: from personal messages to breaking news.

Like Twitter but many, many years ago.

From Brockton, Massachusets, in 1940…

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..The Irish Times (Dublin) in 1948…

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And right now in the streets of Liberia

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THE SUNDAY TIMES RAISES HELL WITH A NEW EXPOSE ON “POLITICIAN FOR HIRE”

Files under General | Mar 21st

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The Sunday Times reports today about some “smart” Labour cabinet ministers using his government contacts to change policies in favour of businesses.

WOW!

Raising hell just two months before the next UK’s general election campaign.

Watch in the video how Stephen Byers, former trade and transport secretary, secretly recorded by an undercover repoter of the paper, offers himself “like a sort of cab for hire” for up £5,000 a day.

Amazing!

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And, the por soul, also suggested bringing Tony Blair to meet clients…

The Sunday Times undercover reporter posed as a company executive looking to hire MPs for lobbying work.

The interviews were part of a joint investigation by Rupert Murdoch’s newspaper and Channel 4’s Dispatches programme in which 13 Labour MPs and seven Conservatives were approached.

Well, another example of the classic “Publish and be Damned!”

It works.

It sells newspapers.

And makes (corrupted) politicians go crazy.

Journalism 101.

Tis is why the Sunday Times is a best-selling newspaper.


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AN INSPIRATIONAL BOOK: REWORK

Files under General | Mar 19th

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Reading this new book of JasonFried and David Heinemeier Hansson I found some great advice for our news industry.

Jason and David are partners of 37Signals, the company behind Basecam, the web-based project collaboration tool that, thanks to Christian Oliver, INNOVATION uses with all our consultants and clients.

As Bill Taylor, the co-founder of Fast Company magazine said: “37signals is a refreshing model of simplicity in an industry ruled (and haunted) by complexity.”

And now, some of the most important lessons from the book and my remarks for newspaper publishers, editors and reporters:

“Focus in what won’t change” (RELEVANT AND COMPELLING STORYTELLING).

“Launch now” (TIME TO INVEST, TIME TO INNOVATE).

“Meetings are toxic” (OPEN SPACE, WALLS-DOWN NEWSROOMS DON’T NEED MEETINGS).

“Quick wins” (LESS MEMOS, MORE DEMOS).

“Don’t copy” (BE DIFFERENT, INNOVATE).

“Pick a fight” (CAMPAIGNS, CAMPAIGNS, CAMPAIGNS).

“Build an audience” (READERS ARE NOT ENOUGH, WE NEED TO ENGAGE NEW AUDIENCES AND COMMUNITIES).

“Go behind the scenes” (DO THE NEWS BEHIND THE NEWS).

“Press releases are spam” (COMMODITY NEWS WILL KILL YOU).

“Marketing is not a department” (IT’S ONE OF YOUR LIFESAVERS).

“Hire great writers” (WORDS ALWAYS MATTER).

“Put everyone in the front lines” (TURN OFF YOU COMPUTER, GO THE STREET, MEET YOUR READERS AND ADVERTISERS).

“Send people home at 5″ (YOU ARE NOT ANYMORE INTHE BREAKING-NEWS BUSINESS).

“Emulate chefs” (NOTHING IS MORE SIMILAR TO A NEWSPAPER THAN A RESTAURANT!).

“Less mass” (MORE CAVIAR).

Of course I disagree too with some of the suggestions (“Ignore the real world”, “Why grow?”, “No time is excuse”, “Good enough is fine”…) but the whole book is provocative and inspirational like any Manifesto.

(Thanks to Benjamin Reece)


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