Files under General | Feb
24th
An interesting contrarian view about Google.
Doc Sarls has a good question:
“Think of advertising as oil and Google as one big emirate. What happens when the oil runs out?”
The he quotes Ad Age:
“The number of people online who click display ads has dropped 50% in less than two years, and only 8% of Internet users account for 85% of all clicks…What’s more, the 8% of Internet users that compose a majority of clicks is also down by half from the last study, which found 16% are responsible for 80% of clicks.”
And he ends saying that “it’s an open question whether Google will make the same kind of money in a post-advertising marketplace. I’m betting they won’t.”
WOW!
Tags: Ad Age, Advertising, Doc Searls, Google, contarian view