A fascinating session at the Goldman Sachs technology conference with Tim Cook.
“We say no to good ideas every day.
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.
The table each of you are sitting at today, you could probably put every product on it that Apple makes, yet Apple’s revenue last year was $40 billion.
I think any other company that could say that is an oil company.
That’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
I think this is so ingrained in our company that this hubris you talk about that happens to companies that are successful and sole role in life is to get bigger, I can tell you the management team at Apple would never let that happen.
That’s not what we’re about. Small list of things to focus on.”
Brilliant!
As I said in my Tablemania blog a few weeks ago, Tim Cook is the perfect candidate to become the next Steve Jobs.
(Illustation by Luis Grañena for Tabletmania/lainformacion.com)
Tags: Apple, Luis Grañena, Next Steve Jobs, Tabletmania, Tim Cook, lainformacion.com
2 Trackback(s)