http://www.innovationsinnewspapers.com/index.php/2010/02/11/the-iphone-numbers/ BY JUAN ANTONIO GINER, PRESIDENT AND FOUNDER OF INNOVATION INTERNATIONAL MEDIA CONSULTING GROUP. LONDON. Mon, 30 Jan 2012 03:37:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.innovationsinnewspapers.com/index.php/2010/02/11/the-iphone-numbers/comment-page-1/#comment-12807 (Infographic) Who is Getting Rich Off The iPhone? - PSFK Tue, 16 Feb 2010 15:10:47 +0000 http://www.innovationsinnewspapers.com/?p=11828#comment-12807 [...] Innovations in Newspapers. Infographic by Column Five [...] [...] Innovations in Newspapers. Infographic by Column Five [...]

]]> http://www.innovationsinnewspapers.com/index.php/2010/02/11/the-iphone-numbers/comment-page-1/#comment-12806 Nico Fri, 12 Feb 2010 12:11:48 +0000 http://www.innovationsinnewspapers.com/?p=11828#comment-12806 I really like the picture,but it seems to be wrong. Apple manufactures 1 iPhone. A customer has two options: 1: He buys the iPhone without a contract and pays a fee of 599$. Apple gets 599$ over and out! 2: He buys the iPhone with an At$t carrier contract and pays 199$ + a monthly payment of 30$ (24 x 30$ = 720$) = 919$. So the figures on this picture are mixed up in the wrong way! The guy on the left hand side has to pay 599$, because he bought the iPhone without a contract. ... The blue subsudy or extra fee line is totally wrong! At&t doesn't pay an extra fee or subsidy of 351$ to Apple. Apple sells the iPhone for 550$ (within this picture) to At&t over and out! So if a customer decides to take the At&t option the customer has to pay 199$ up-front to At&t + a monthly fee of 30$ (or whatever monthly plan he decided to take). The monthly payment from the customer to At&t is totally missing. You should draw the picture in a 2 level design. Level 1: Left hand side a customer who pays 599$ for the iPhone. In the middle you should place Apple. They earn 599$ for this sold iPhone and have to pay 179$ to their right hand side located manufacturers. Level 2: A cursor up to At&t, which pay 351$ for an iPhone to Apple, which should be coloured in another way. Another customer should be drawn on top of the original customer on Level 1 (named the At&t option). This customer pays 199$ to Apple (so Apple earns 351 from At&t + 199 $ from the customer = 550$). But this customer has a contract with At$t. So you should link this customer to At&t with his monthly payment of 30$ (or whatever plan he decides to take). This at&t option does not affect the payment of 179$ from Apple to their manufacturers. As someone who wants to buy an iPhone you have two options (with or without an At&t contract), and your picture should obtain these two options. So just think about updating your pic. I really like the picture,but it seems to be wrong.
Apple manufactures 1 iPhone. A customer has two options:
1: He buys the iPhone without a contract and pays a fee of 599$. Apple gets 599$ over and out!
2: He buys the iPhone with an At$t carrier contract and pays 199$ + a monthly payment of 30$ (24 x 30$ = 720$) = 919$.
So the figures on this picture are mixed up in the wrong way! The guy on the left hand side has to pay 599$, because he bought the iPhone without a contract. …
The blue subsudy or extra fee line is totally wrong! At&t doesn’t pay an extra fee or subsidy of 351$ to Apple. Apple sells the iPhone for 550$ (within this picture) to At&t over and out!
So if a customer decides to take the At&t option the customer has to pay 199$ up-front to At&t + a monthly fee of 30$ (or whatever monthly plan he decided to take). The monthly payment from the customer to At&t is totally missing.
You should draw the picture in a 2 level design.
Level 1:
Left hand side a customer who pays 599$ for the iPhone.
In the middle you should place Apple. They earn 599$ for this sold iPhone and have to pay 179$ to their right hand side located manufacturers.
Level 2:
A cursor up to At&t, which pay 351$ for an iPhone to Apple, which should be coloured in another way. Another customer should be drawn on top of the original customer on Level 1 (named the At&t option). This customer pays 199$ to Apple (so Apple earns 351 from At&t + 199 $ from the customer = 550$). But this customer has a contract with At$t. So you should link this customer to At&t with his monthly payment of 30$ (or whatever plan he decides to take).
This at&t option does not affect the payment of 179$ from Apple to their manufacturers.
As someone who wants to buy an iPhone you have two options (with or without an At&t contract), and your picture should obtain these two options. So just think about updating your pic.

]]> http://www.innovationsinnewspapers.com/index.php/2010/02/11/the-iphone-numbers/comment-page-1/#comment-12802 Recommended Links for February 11th | Alex Gamela - Digital Media & Journalism Thu, 11 Feb 2010 18:47:31 +0000 http://www.innovationsinnewspapers.com/?p=11828#comment-12802 [...] THE iPHONE NUMBERS [...] [...] THE iPHONE NUMBERS [...]

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