The Guardian editor-in-chief Alan Rusbridger, whose newspaper shifted 70,000 downloads of its £2.39 iPhone app in its first month despite the company opposing web paywalls in principle, tells Reuters:
“That’s not a transformative thing, but it is a signal that people are prepared to pay on mobile.
It’s perfectly possible that the iPad, if we get the right functionality and design, could produce interesting, significant revenue streams.”
“If we can make people pay on mobile, then we should – what I’m against is a universal paywall that puts all your content behind.”
Watch here the video. Just dumping your online web content sand design in the iPad will NOT work.
The question is how to “get the right functionality and design”
Just dumping your online web content and design in the iPad will NOT work.
Period.