Looking to the first FLYP kind of digital newspapers and magazines I have the feeling that these prototypes are like the first television newscasts: radio newsreaders in front of a television camera.
Yes, we need digital devices that don’t need “instruction manuals” and follow the basic navigation paths of the print parents, but the multimedia experience and the new “link” culture will make very difficult to “jail” our readers in these new digital tablets.
What we need are new digital narratives.
New ways to produce, design and present our multimedia messages.
And we have the same problem with the news websites that still follow the rules of the print media.
In this sense, I like very much the work of people like Leandro Armas and Wilson Miner.
We saw their fantastic work when a few weeks ago we were competing for the redesign of Il Sole 24 Ore website.
So perhaps the upcoming Apple iTablet will be an early call to confront this new challenge.
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