Greg Hadfield, Telegraph Media Group’s head of digital development, is leaving the company.
He explains here the reasons in The Guardian.
A good reading for any “Monolithic Media” gang.
He ends with a great message: the time for innovation and change is running out.
A serious call.
To survive, newspapers need to rethink radically not only their business models, but also how they manage their businesses; they need to overhaul outdated organisational structures; they need to consider how they relate to all their employees, to third-party providers of content and services, and to individuals with whom they may have no contractual arrangement whatsoever.
Most crucially, they need to rethink how they relate to their communities of readers, subscribers, and users, when they know next to nothing about members of their digital audience. They need to identify their most loyal users and then work harder to meet their individual needs.
No longer can newspapers survive by publishing at their readers, by talking down to them, by controlling what can and can’t be written or said. In future, they will have to provide – and share, not “own” – the online environment in which they can meet the needs of individual members of their community. They have to be part of social media, not monolithic media.
But for those newspapers that survive, it is going to be a long journey. Who knows how long? I suggested radical innovation may take five years … because the future always seems to be five years away.
At 53, however, I don’t have as much time as many to wait for the future. I want to help make it happen now.
(Picture by Graham Turner)
What a great graphic!
Plenty of relevant information.
And details, details, details.
The Real Thing.
Congratulations to The New York Times.
Another Malofiej Awards winner!
Michael Wolff writes:
“Apparently the New York Times is going to start charging for online access. Putting aside whether this will work, the decision clearly means the Times has decided that the decade or so it has spent not charging was a bad idea.
We’re in one of those problematic loops. The same people who made the wrong decision upon which the company has tried to build its business—and that would be, foremost, the publisher, Arthur Sulzberger, Jr.—are now the people making this new opposite decision about how to build the business. (Apparently, Carlos Slim, the Mexican bandit and Internet genius who is the Times’ largest shareholder, also thinks charging is a nifty idea—so good to keep him happy, I guess.)
In a more performance-based culture, when it becomes necessary to jettison the existing business plan—one in which management has invested the future of the company—you change management.
Not doing so means you’re pretty much managing by crapshoot.”
CNN’s Sanjay Gupta asked yesterday to Madame Secretary:
QUESTION: You and the former president had your honeymoon down here.
SECRETARY CLINTON: We did. We did.
Yes, but not.
If you go to Bill Clinton’s memories, he tells another story.
Read here, page 235 of My Life:
And later in page 236:
The reality is that the Clinton’s have visited also the other side of the Island: if Haiti in the West is poor, the East of Dominican Republic is rich, full of five-star golf camps and fancy marina resorts, where they have enjoyed not Woodoo nights but happy lazy days.
So, again, the Clinton’s have a selective and very weak memory.
And a lying tradition that the media has to double-check, again and again.
But it’s easier just to record the news, than to check the truth of the news recorded.
With the Clinton’s you must check, check, and check.