THE MEDIA INNOVATORS (3): MARTIM AVILLEZ FIGUEIREDO

Files under General | Oct 28th

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This 37 year old Portuguese journalist is the publisher and editor of i, the new quality national compact and compelling daily newspaper published by Sojormedia that was launched in May 2009.

Martim was the former editor of Diario Economico and later became the Communications Director of SONAE.

I had the opportunity top work with Martim and his team in the planning and implementation of a simple idea: let’s produce a new and relevant on and off line daily newspaper for the new generations of professionals in Portugal, hiring young journalists and giving them a “no limits” freedom to report, edit and present exclusive news and tell stories that move people.

In less than six months, i has become the most innovative newspaper of Europe, and the best designed newspaper of Spain and Portugal.

And Martim is now one of the main speakers in any big newspaper congress.

His case, a new quality newspaper when many old ones are not sure about the future of this industry, is a great example of courage, entrepreneurship and vision.

So Martim is, for sure, a Media Innovator!

(I took the above picture during my last visit to Lisbon before the launch of i: from the left to the right, Martim with his Commercial Director, Joao Pedro Mendes, and the President of Sojormedia, Francisco Rebelo dos Santos)


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2 Responses to “THE MEDIA INNOVATORS (3): MARTIM AVILLEZ FIGUEIREDO”

  1. [...] caso do novo diário português, em as buzz words tem circulado pela Internet, nos últimos tempos (28 de Outubro, 3, 6 ou 7 de [...]

  2. I am certainly applauding him and hoping to collaborate sometime,for I
    Sincerely
    Marguerita

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