WHAT'S NEXT: INNOVATIONS IN NEWSPAPERS

It’s now the BBW magazine.

At a discount price, Bloomberg made a good deal.

The price was said to be near $5 million, plus assumption of liabilities, which were $31.9 million as of April.

Founded in 1929, BusinessWeek – once valued at more than $1 billion — will to lose roughly $40 million this year.

What’s next?

With a circulation of about 921,000, the new BBW will become a more targeted publication.

Massive cuts in the 400 people newsroom, yes more than 400!

The Bloomberg’s staff of 2,200 reporters, editors and photographers can do this magazine with just a few people from the old brand.

And the will make money, for sure.

Not doing another The Economist.

Right now he sells to The Economist readers many o the 280,000 Bloomberg terminals to subscribers paying upwards of $1,500 a month.

Norman Pearlstine, a former managing editor for The Wall Street Journal and Time Inc.’s former editor-in-chief will run the new show.

Pearlstine is now Bloomberg’s chief content officer and will become BusinessWeek’s chairman.