Yes, change has come.
The Dallas Morning News reports:
In May, the newspaper raised its seven-day home delivery rate from $21 to $30, an increase of 43 percent. New subscribers now pay even more: $33.95 per month. The News also raised the price of single copies this year from 75 cents to $1 on weekdays and from $2 to $3 on Sunday.
With most major dailies charging around $20 a month, The News stands out for its price hikes.
While newspapers are all deciding on their own pricing strategies, the source of their woes is largely the same: Advertising revenue has plunged in recent years, as more readers and ad dollars go online.
“The only other place to go was to the consumer to say, ‘If you really want this, we may need you to pay more for it,’ ” said Jim Moroney, publisher of The News. “It was a little scary. This was not without peril.”
So far, 88 percent of the newspaper’s home delivery subscribers have had a chance to renew, and 90 percent of them have opted to pay the higher prices, Moroney said.
My take:
If you follow this strategy, that INNOVATION has recommended for many years (see here, here, and here), you better improve the content and presentation of your print product.
NOBODY, nobody, will pay more for “old re-heated news” in your “daily print microwave oven”.
So it’s time to invest in your premium product.
Only “relevant, necessary and compelling newspapers” will be able to “sell more for more”.
Tags: "daily print microwave oven", Dallas Morning News, Premium content, innovation, necessary, re-heated news, relevant and compelling newspapers, sell more for more