Files under General | Oct
4th
Peter Preston, former editor of The Guardian, writes in The Observer about i, the new national quality paper of Portugal.
The headlines are:
Portugal’s new paper points to print’s future
New launch shows rethinking the newspaper can raise circulation
And he ends with this paragraph:
So little creative effort has gone into rethinking poor old print. But i is a newspaper radically reshaped from scratch, finding out what readers want – and giving it them in the order they want it. Circulation: up 16% in the last two months. Possibilities: clear, and startlingly at odds with dreary, accepted wisdom.
(In the picture, Mário Crespo interviews Martim Avillez Figueiredo, editor of i)
Tags: "i", Mario Crespo, Martin Avillez Fiugeiredo, Peter Preston, THE GUARDIAN, The Observer
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