My Finnish friend Jussi Tuulensuu, the great designer of Kauppalehti Optio magazine drills on some INNOVATION ideas and goes to the point with this Journalism 101 post:
JOURNALISM
HOW TO DO IT
1. Based on your knowledge about what the reader is interested in, decide what you want to tell and then tell just that.
2. Form follows data. Show, don’t tell.
3. Interesting is the new important.
CURRENT FACTS
1. Life is too short to read boring newspapers. Thanks to the Internet, people have noticed this.
2. Media are not that much in crisis, but journalism is.
SOLUTIONS
1. Stop repackaging the news, start creating them.
2. Edit more. Create better concepts. From newspapers to newszines, from magazines to mooks.
3. Our core business is selling interesting stories – not colour processing wood fiber. From great papers with websites to great websites with great papers.
Bravo!
Tags: DESIGN, Finland, Form follows Data, Journalism 101, Jussi Tuulensuu, Kauppalehti Optio magazine, Newspapers, Show, boring newspapers, don't Tell, internet