This is an interesting question.
Asked by some of our clients and friends.
So, I decided to start the INNOVATION READING LIST based on what our clients, friends, me and our consultants are reading.
Your suggestions are welcomed too.
The recommendations will be compiled later below the INNOVATION READING LIST banner.
But let’s start today by recommending our annual report about INNOVATIONS IN NEWSPAPERS.
Get your print and digital copy of INNOVATIONS IN NEWSPAPERS 2009 NOW for a special price.
With a preface by Rupert Murdoch, the annual report looks at major innovations and developments in the newspaper industry world-wide.
This year’s edition, the 11th in the series, focuses on:
• Multimedia organizations – how to transform your newspaper’s vertical matrix into a horizontal, audience-driven management structure
• Newsroom design and work flows – how to successfully integrate your newsroom in order to offer content on a 24 hour cycle to different audiences on every platform
• New advertising models – how to shift from linear to modular advertising and change internal mindsets to selling audiences rather than just selling space.
• Mobile content and advertising; – the power of mobile news and how mobility might hold the key to developing new revenue streams
• Blogging – how to leverage the content of local bloggers and generate new audiences for your newspaper
• social media – the power of micro-blogging to generate traffic and loyalty to your news operation. How to integrate it into your daily news planning schedules effectively
• Branding strategies – the best newspaper marketing campaigns, cases on how to rediscover the power of your news brand in your community.
• New storytelling techniques – and much more.
Tags: INNOVATION READING LIST, INNOVATIONS IN NEWSPAPERS, Rupert Murdoch