I just posted my response to a comment from the editor of the Birmingham Post.
As I say, there was nothing personal in my post.
As a matter of fact, some of the innovations done by this group in the Midlands are case studies.
The integrated newsroom and the prolific news operations beyond paper deserved better results on the print side.
But, again, we cannot blame the Internet as the Financial Times does as the main reason for this crisis.
They have invested in this area as much as any other British paper.
But the print product is the one that became obsolete.
An unnecessary newspaper.
And as sad and terrible as this can be, this is today the reality:
Our readers and advertisers want much more: better, unique and different products.
And 7,000 paid copies are not enough to pay the salaries of this paper.
For the print media there is not yet another business model.
So, if your paper doesn’t grow, sooner or later your paper will die.
