Files under General | Jul
7th
The Guardian reports:
Despite the dire state of the global ad market this year, ZenithOptimedia points out that of the 79 markets it covers in the report, 25 are actually still in growth.
China is expected to grow 5.4% this year to overtake the UK as the world’s fourth biggest ad market. In 2011 only Finland, Greece, the Netherlands, Norway and Taiwan will not show any ad growth. Overall the global ad market is expected to be up 4.3% in 2011.