Good news from RBS, one of the most innovative multimedia companies of Latin America:
The group opened yesterday a new printing plant in Porto Alegre, Rio Grande do Sul, Brazil.
The new building includes very modern Wifag presses.
In the picture you can see Brazilian President Luiz Inácio Lula da Silva at the inauguration ceremony, with my friends Nelson Pachecho Sirotsky, President of the company, and Jayme Sirotsky, Emeritus President of RBS.
RBS invested US $35 million in the industrial complex, located near Salgado Filho International Airport.
The objective is to improve and enlarge the printing and distribution of Zero Hora and Diário Gaúcho newspapers.
This investment reinforces the company’s belief in the future of print journalism, including its internet media extensions.
Today Zero Hora reaches an average of 183,000 copies – a growth of 345% since the founding of the newspaper, 45 years ago, and it’s the largest quality tabloid of Brazil.
The park takes the name of Jayme Sirotsky, the former President of the World Association of Newspapers (WAN).
The new facilities cover the equivalent of 15 basketball courts.
The Operational Director of RBS Group newspapers, Christiano Nygaard, said that the venture was motivated to better attend readers and advertisers.
The new Wifag prints up to 75,000 copies per hour – or 20.8 per second.
The expedition system Ferag will automatize supplement bookbinding.
The building has a “green roof” that softens the temperature inside, saving energy.
Domes of acrylic (transparent ice on the roof) amplify the natural lighting of the structure.
Another innovation is the storage of rainwater for use in anti-fire brigade.
RBS uses only paper provided by companies which offer forestation certification and vegetable-based ink, less polluting than the product of mineral origin.
As INNOVATION says, these could be the latest printing presses that RBS buys, and this also explains how fast this Brazilian company is changing the management structure of its multimedia operations.
Investing now in better quality printing is just another way to make the transition to the digital multimedia future.
I never understand how you can migrate to these new media scenarios when your printing products look poorly printed, with little and bad color, and a lousy distribution system.
First things first.
