I got a lot of sad and warm messages about the tragic death of Eleftheros Typos, and I read angry comments in many Greek blogs about the end of this paper.
The best explanation of the crisis is in the blog of Spiros Polikandriotis. The fantastic former art director of ET was fired a few months ago - what a shame! - after months of fighting to keep and protect the original editorial and graphic concept of the INNOVATION prototypes:
“ET before the relaunch was selling around 10.000-15.000 a day and 45.000 on Sunday.
It was it’s lowest numbers since its birth on 1984.
After the (INNOVATION) relaunch it started rising in circulation reaching 25.000 – 35.000 on the daily and 120.000 on Sunday.
These numbers were steady for at least 3-4 months.
After that the editorial model changed back to the old ways.”
The rest is history.
Thanks Spiros, and good luck to you and all your colleagues who produced the best-designed Greek newspaper ever, and fought a long, terrible battle for a new editorial model that was destroyed by political advisers and old fashioned editors and reporters - all with no jobs now.
What a lesson for all of them!
