THE DAILY TELEGRAPH’S NEW MANTRA: “MORE TO COME”

Files under General, The New York Times | May 14th

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Yes, The Washington Post is right:

“The Daily Telegraph newspaper has caused both major parties embarrassment with daily revelations about how lawmakers have claimed for expenses such as cleaning swimming pools and moats, installing a chandelier and buying manure for the garden. The disclosures have infuriated voters at a time when Britain is in deep recession and many are losing their jobs.”

Every evening, the online edition of the Telegraph announces more revelations for tomorrow: “More to come”

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It’s like a slow motion daily torture.

And if you subscribe to the Telegraph “alerts” you will be the first to know about the next discovery.

Yesterday, my local press agent in St. Davids was calling to the Telegraph distribution center asking for extra copies.

Today, I went around 11 am to buy the paper and I got the last copy.

So, the saga continues.

And the paper is sold out daily.

The Telegraph is giving us a superb lesson in order to cope with any newspaper crisis:

Exclusive news and stories always sell.

And The Daily Telegraph has plenty of them.

Readers love them.

Not the crooks.

So again and again:

Publish the news and raise hell!




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