Rob Curley explains the Las Vegas Sun’s news multimedia strategy in these three points:
Build a print edition for those who love newspapers, that is loaded with Journalism with Capital J.
Build a local news website that is really webby, and not just a digital record of what was printed last night.
And use video like video is really used (on broadcast, cable and on the Internet) — not the way newspapers have traditionally used it.
Watch here a videoclip of the newspaper’s publisher.
The Las Vegas Sun won its first Pulitzer ever with a public-service gold medal for its work exposing the high death rate among construction workers on the Las Vegas Strip.
The writer behind the story was a 29-year-old second-year reporter: Alexandra Berzon, who got her masters degree from UC-Berkeley.