MORE FROM THE NEW EL MUNDO IN CARACAS

Files under General | Apr 30th

pa_1_1024-2jpgThe cuatrotipos blog has more pages about EL MUNDO, the new business paper in Caracas.

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LOOKING THE SAME

Files under General | Apr 30th

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A new example of clone journalism in Spanish front pages.

Via fotomat.



EL MUNDO: A NEW BUSINESS PAPER IN CARACAS

Files under General | Apr 28th

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Yesterday, Cadena Capriles launched EL MUNDO as a business newspaper.

The graphic prototype was done by Javier Errea, working with the local design team led by Carmen Riera.

Cadena Capriles is the publisher of ULTIMAS NOTICIAS and LIDER.

INNOVATION is now working on the full multimedia newsroom and management integration of Cadena Capriles.

Carlo Campos is the project manager.



VIENNA: MY FIRST EUROPEAN NEWSPAPER CONGRESS

Files under General | Apr 28th

mon_301Johann Oberauer  and Thomas Hofbauer are very kind organizers.

The Congress offered a very rich program.

Grand venue: the magnificent City Hall Ball Room.

Dr. Norbert Kupper made a perfect review of the latest design trends: European newspaper design rules.

Yes, he was right.

Mario Garcia did another superb presentation, this time as a “Media Designer.”

My presentation started and ended with quotes from Rupert Murdoch in his introduction to our 2009 INNOVATIONS IN NEWSPAPERS World Report:

“I BELIEVE NEWSPAPERS HAVE A WONDERFUL FUTURE AS PRINTED PRODUCTS AND AS A NEWLY EMPOWERED BRANDS THAT DELIVER GREAT JOURNALISM ACROSS MANY PLATFORMS CUSTOMIZED TO THE INTEREST OF READERS…

THE REAL FOE IS NOT COMPETITION FROM NEW THECHNOLOGY, IT IS THE COMPLACENCY IN OUR INDUSTRY AMONG PEOPLE WHO HAVE ENJOYED MONOPOLIES, WHO HAVE TO COMPETE FOR AN AUDIENCE THEY ONCE TOOK FOR GRANTED, WHO DON’T TRUST THEIR AUDIECES AND HAVE NOT RESPONDED CONSTRUCTIVELY TO CHALLENGES FROM READERS WHO NO LONGER THINK EDITORS ARE OMNIPOTENT ORACLES”

In the evening, INNOVATION’s Diari de Balears got a precious award as the Local European Newspaper of the Year.

And Valentina Villegas, my former assistant for many years, now a designer in Greece, got an award for Athens Plus as the European Weekly of the Year.

The mood?

This is time to change, and invest.

And let’s focus on the future.



AN OPTIMISTIC RUPERT MURDOCH WARNS THAT COMPLACENCY IS THE BIGGEST THREAT TO NEWSPAPERS

Files under General | Apr 27th

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A few minutes ago, INNOVATION announced the launch of our 2009 INNOVATIONS IN NEWSPAPERS World Report.

Newspapers that continue to succeed in the digital age will do so by developing their traditional relationships with readers, no matter how they’re delivered, Rupert Murdoch says.

“Our success will still depend on the bond of trust between readers and our content, not on how many platforms we use,” he says in the new Innovations in Newspapers 2009 World Report, an annual survey released today (27 April) by the Innovation International Media Consulting Group for the World Association of Newspapers.

“This annual report, Mr. Murdoch says, demonstrates powerfully how newspapers around the world are being reinvented in the digital age. I believe newspapers have a wonderful future. As printed products and as newly empowered news brands that deliver great journalism across many platforms customized to the interests of readers,”

But, Mr. Murdoch warns that complacency is the biggest threat to newspapers and that the real foe “is not competition from new technology, it is the complacency in our industry among people who have enjoyed monopolies, who have to compete for an audience they once took for granted, who don’t trust their audiences and who have not responded constructively to challenges from readers who no longer think editors are omnipotent oracles.”

“If we earn the trust and loyalty of our readers, good newspapers, and their electronic siblings will become even stronger news brands. They may not always be thrown over the fence each morning but their impact will continue to resonate in the communities they serve,” he says.

“Our role is to give our readers great journalism and great judgment. I am convinced circulation and readership will grow on web pages, through RSS feeds, in e-mails, on mobile devices and in printed newspapers,” he says.

Mr.Murdoch, the Chairman and Chief Executive of News Corporation, provides a vision for the future of newspapers based firmly on his own experiences.

“When I look around the world at the newspapers that are growing their audience – The Australian, the Wall Street Journal, the many free newspapers in Europe, the reformatted newspapers everywhere from London to Lisbon and Lima – they all offer variations of the same thing; news people want and information they need in an inexpensive, portable, ergonomically improved format,” he writes in the report’s introduction.

The Innovations in Newspapers 2009 World Report is available in English, Spanish, Italian, Chinese and Arabic and can be ordered, in pdf format  through the WAN web site or also in pdf and print format from the Innovations International Media Consulting Group web site.

The annual report looks at major innovations and developments in the newspaper industry world-wide. This year’s edition, the 11th in the series, focuses on:

•    Multimedia organizations – how to transform your newspaper’s vertical matrix into a horizontal, audience-driven management organization
•    Newsroom design and workflows – how to successfully integrate your newsroom in order to offer content on a 24 hour cycle to different audiences on every platform
•    New advertising models – how to shift from linear to modular advertising and change internal mindsets to selling audiences rather than just selling space.
•    Mobile content and advertising; – the power of mobile news and how mobility might hold the key to developing new revenue streams
•    Blogging – how to leverage the content of local bloggers and generate new audiences for your newspaper
•    Social media – the power of micro-blogging to generate traffic and loyalty to your news operation. How to integrate it into your daily news planning schedules effectively
•    Branding strategies – the best newspaper marketing campaigns, cases on how to rediscover the power of your news brand in your community.
•    New storytelling techniques – and much else.

The Innovations Report serves as the centerpiece for a major presentation at the World Newspaper Congress, to be held in Hyderabad, India, from November 30 to December 3. The Innovations International Media Consulting Group will track major developments in coming months for the presentation, which will provide an overview of both the report and new cases and developments that emerge. Full details of the conference, the annual global summit meeting of the world’s press, can be found here.

The Paris-based WAN, the global organization for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.

Innovation International Media Consulting Group is a global consultancy focusing on newspapers. It works in every continent helping newspapers to transform their products on paper, online and on air.  It has a network of 70 consultants who deliver hands-on projects with specific business results – whether it is increasing circulation, audiences, sales or performance of media groups the world over.  It has launched more than 150 newspapers and has won many accolades for its innovative approach to the newspaper business.

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THE HYPER-LOCAL NEWS REVOLUTION

Files under General | Apr 20th

somosbarriosMadrid is becoming a new hyper-local news Mecca.

Big newspapers never had good local coverage.

But the online revolution is here to change this lack of total hyper-local news coverage.

Good luck to these pioneers.

They are the future.

Right now.

In Madrid and everywhere.



2009 INNOVATIONS IN NEWSPAPERS: ON SALE NEXT WEEK

Files under General | Apr 18th

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Rupert Murdoch, Chairman of News Corporation, in his Preface for our 2009 World Report.

On sale next week.



TOTAL JOURNALISM

Files under General | Apr 17th

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LA VANGUARDIA does brilliant Total Journalism.

It’s “Trends” section is a must.



A NEW PAPER IN PORTUGAL

Files under General | Apr 17th

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Yesterday, I visited the new facilities of the “i” newspaper in Portugal, which were designed by INNOVATION’s Calau&Riera.

Our graphic team, led by Javier Errea and Laura Cruz, was working with Nick Mrozowski’s fantastic local design team to make the final changes as this young and energetic newsroom produces better and better prototypes every day of this new national quality newspaper.

A very provocative TV campaign is starting today and very soon you will be able to watch great commercial spots that follow the same “num instante tudo muda” (in one instant everything changes) line used on the Web.

The WAN Conference in Barcelona (May 27-28, 2009) will have a presentation on “Product Launches in Difficult Financial Times” by Martim Figueiredo, publisher and editor-in-chief of the new daily.

He and André Macedo have assembled a great team of journalists convinced, like INNOVATION and SOJORMEDIA, that this is the time to invest in quality journalism.



TOO MANY PICTURES, LACK OF IDEAS

Files under General | Apr 14th

20090414elpepinac_1jpgJose Antich, the editor of LA VANGUARDIA in Barcelona, is right: the new ministers of the Spanish government are meeting these days with out very many folders in front of them.

Every day they pose for the photographers.

They are working very hard to show that they work very hard …but all their big ideas must be in their brilliant heads.

Because in front of them, there are just a few papers.

Too many pictures.

Few ideas.

They are just acting.

But we know that.

I hope that the voters will take note and remember.